Cloudflare Case Studies Luxury Link Optimizes Website with Cloudflare

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	Luxury Link Optimizes Website with Cloudflare Cloudflare

Luxury Link Optimizes Website with Cloudflare

Cloudflare

Technology Category	Infrastructure as a Service (IaaS) - Cloud Computing
Applicable Functions	Sales & Marketing
Services	Cloud Planning, Design & Implementation Services
Challenge	Luxury Link, a pioneer in the web-based auction model for luxury travel, was facing the challenge of optimizing their website to ensure visitors get the most out of the experience. Their web property experience includes everything from design to merchandising to site performance to SEO and the conversion funnel. These core fundamentals really matter to Luxury Link: performance, SEO, business intelligence, merchandising and seasonal relevance. They were also looking for a better CDN solution when their current contract was up. Read More
About Customer	Luxury Link is a company that has pioneered the web-based auction model for luxury travel. Since 1997, luxurylink.com has evolved from an exclusive e-mail list to exclusive online listings. Their audience is extremely savvy, discerning, and demanding of the greatest possible value for the most outstanding luxury vacation experiences. The company is constantly working to optimize their website to make sure visitors get the most out of the experience. Read More
Solution	Luxury Link chose Cloudflare as their new CDN solution. Cloudflare was chosen for its performance, security and CDN solution. In addition, Chris Holland, Director of Technology for Luxury Link, did not want to be without a service that assisted in DDoS mitigation. By choosing Cloudflare, Luxury Link was able to significantly reduce their monthly costs from $4,000 a month down to $160 a month. Read More Log in to view content
Contents

Technology Category

Infrastructure as a Service (IaaS) - Cloud Computing

Applicable Functions

Sales & Marketing

Services

Cloud Planning, Design & Implementation Services

Challenge

Luxury Link, a pioneer in the web-based auction model for luxury travel, was facing the challenge of optimizing their website to ensure visitors get the most out of the experience. Their web property experience includes everything from design to merchandising to site performance to SEO and the conversion funnel. These core fundamentals really matter to Luxury Link: performance, SEO, business intelligence, merchandising and seasonal relevance. They were also looking for a better CDN solution when their current contract was up.

About Customer

Luxury Link is a company that has pioneered the web-based auction model for luxury travel. Since 1997, luxurylink.com has evolved from an exclusive e-mail list to exclusive online listings. Their audience is extremely savvy, discerning, and demanding of the greatest possible value for the most outstanding luxury vacation experiences. The company is constantly working to optimize their website to make sure visitors get the most out of the experience.

Solution

Luxury Link chose Cloudflare as their new CDN solution. Cloudflare was chosen for its performance, security and CDN solution. In addition, Chris Holland, Director of Technology for Luxury Link, did not want to be without a service that assisted in DDoS mitigation. By choosing Cloudflare, Luxury Link was able to significantly reduce their monthly costs from $4,000 a month down to $160 a month.

Impact #1	Significant cost savings from $4,000 a month down to $160 a month for a performance, security and CDN solution
Impact #2	Improved website performance with faster download times for dynamic web pages
Impact #3	Reduced bandwidth usage

Impact #1

Significant cost savings from $4,000 a month down to $160 a month for a performance, security and CDN solution

Impact #2

Improved website performance with faster download times for dynamic web pages

Impact #3

Reduced bandwidth usage

Benefit #1	42% decrease in the average time it takes to download a dynamic web page
Benefit #2	40% reduction in bandwidth usage

Benefit #1

42% decrease in the average time it takes to download a dynamic web page

Benefit #2

40% reduction in bandwidth usage

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Overview

Luxury Link Optimizes Website with Cloudflare

Operational Impact

Quantitative Benefit