Domo Case Studies Loveland Living Planet Aquarium Leverages Domo for Data Centralization and Real-Time Analytics
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Loveland Living Planet Aquarium Leverages Domo for Data Centralization and Real-Time Analytics

Domo
Analytics & Modeling - Real Time Analytics
Consumer Goods
Education
Business Operation
Predictive Quality Analytics
Real-Time Location System (RTLS)
Data Science Services
Loveland Planet Aquarium was facing a challenge of scattered data across multiple sources and platforms, including Gateway Ticketing, Facebook, and Google Analytics. The visualizations were scarce and reports were difficult to consume and understand. The information wasn’t available in real time, which was affecting the efficiency and informed decision-making process. They needed a solution to centralize all of their business data in order to quickly provide executives, managers, and directors the information they needed to effectively run the business.
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The Loveland Living Planet Aquarium is a non-profit aquarium that engages and educates visitors and students about their place in the global system of life. Living Planet showcases the world’s ecosystems and features four main galleries. Their world-class facility spans 136,000 feet and is based in Draper, Utah. Their robust education program serves more than 100,000 students annually. The aquarium is dedicated to providing a rich, visual, and easy-to-understand experience for its visitors.
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The aquarium implemented Domo, a data visualization and real-time analytics solution. This allowed them to centralize all their business data, providing quick and easy access to the information needed by executives, managers, and directors to effectively run the business. Domo also enabled them to create rich, visual reports that were easy to consume and understand. Moreover, the solution provided real-time data, improving efficiency and informed decision-making. The aquarium also used Domo to set up interfaces that monitor critical parameters like water temperature and air quality, alerting the animal care team immediately if something changes.
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The implementation of Domo has increased efficiency, allowing for quicker and more effective board meetings.
The aquarium is now able to make intelligent marketing and advertising projections by looking across different channels and comparing with their KPIs.
The use of Domo has enabled the aquarium to set up critical alerts for parameters like water temperature and air quality, ensuring the well-being of the animals.
The aquarium was able to triple the amount of funding received due to the ability to present real-time data and information on the spot.
The implementation of Domo has reduced the time taken for board reports from fifteen minutes to five minutes.
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