Google Cloud Platform
Case Studies
Looker provides up-to-the-minute analytics to drive the success of the Kiip mobile rewards network
Overview
Looker provides up-to-the-minute analytics to drive the success of the Kiip mobile rewards networkGoogle Cloud Platform |
Analytics & Modeling - Real Time Analytics | |
Telecommunications | |
Sales & Marketing | |
Real-Time Location System (RTLS) | |
Data Science Services | |
Operational Impact
Business users are empowered to make decisions based on up-to-the-minute data, boosting operational and marketing performance. | |
Employees at Kiip can have access to the information they need. Data analytics are shared easily across the organization, and employees can dig deeper into the data to support business development and campaign optimization efforts. | |
Employees at Kiip have also noticed that Looker helps them recognize dynamic shifts in user demographics and activity—enabling them to reallocate business development resources more quickly. | |