Google Cloud Platform
Case Studies
Looker helps Infectious Media lift online ad campaigns by making data instantly accessible to everyone in the agency
Overview
Looker helps Infectious Media lift online ad campaigns by making data instantly accessible to everyone in the agencyGoogle Cloud Platform |
Analytics & Modeling - Real Time Analytics Application Infrastructure & Middleware - Data Exchange & Integration | |
Business Operation Sales & Marketing | |
Predictive Quality Analytics Real-Time Location System (RTLS) | |
Data Science Services | |
Operational Impact
With Looker in place, the use of data has expanded dramatically—with no increase in the size of the analytics team—and productivity has soared across the company. | |
The average time to produce client reports has dropped from eight hours a week down to two hours a week. | |
The analytics team can now focus on the more complex analysis used to improve campaign performance for clients. | |
Quantitative Benefit
The average time to produce client reports has dropped from eight hours a week down to two hours a week. | |
More than 80% of employees make data-based decisions using Looker on a regular basis. | |