Case Studies
Local TV Broadcasting Leader in U.S. Optimizes Revenue with Sigma
Overview
Analytics & Modeling - Big Data Analytics Analytics & Modeling - Real Time Analytics Functional Applications - Remote Monitoring & Control Systems | |
Telecommunications | |
Business Operation Sales & Marketing | |
Real-Time Location System (RTLS) | |
Cloud Planning, Design & Implementation Services Data Science Services System Integration | |
Operational Impact
The BI team built a live dashboard with ratings and revenue data that informs critical business decisions. | |
The content team can now monitor and optimize audience engagement effectively. | |
The sales team leverages data to sell advertising placements based on a mix of programming, demographics, and market. | |
Quantitative Benefit
Reduced time to add new data sources from 3 months to almost instant. | |
Basic queries that previously took hours now run in real-time. | |
Eliminated the need for summaries or aggregates, enabling faster data analysis. | |