Acquia DAM
Case Studies
LiveWire's Digital Transformation: Enhancing Customer Experience with IoT
Overview
LiveWire's Digital Transformation: Enhancing Customer Experience with IoTAcquia DAM |
Application Infrastructure & Middleware - Event-Driven Application Application Infrastructure & Middleware - Middleware, SDKs & Libraries | |
Cement Construction & Infrastructure | |
Product Research & Development Quality Assurance | |
Construction Management Inventory Management | |
System Integration Testing & Certification | |
Operational Impact
The transformation of LiveWire's website has led to significant operational improvements. The site’s media-rich pages effectively capture the emotion and experience of riding LiveWire motorcycles, and allow communications specialists to seamlessly update media and its related content. The site’s Bike Builder allows customers to experience motorcycle customization options without the need to visit a showroom in person. The new data-driven back end of the site supports easy management of the company’s rapidly expanding set of locations. The shift to a headless implementation has improved overall site performance, which further boosts customer experience and satisfaction. The teams continue to iterate, launching five European websites in June 2022 based on a brand new ReactJS/NextJS front end to take advantage of Drupal as a headless CMS and allow greater flexibility for integrations and the future of digital experiences at LiveWire. | |
Quantitative Benefit
Google Lighthouse testing mobile scores increased from around 10 to over 50 | |
Cumulative Layout Shift (CLS) improved from .158 to a perfect score of 0.0 | |
Upon launching a preorder page for the new S2 Del Mar Launch Edition bike model, preorders sold out in about 20 minutes | |