LivePerson
Case Studies
Live chat sells cars for local dealer
Overview
Live chat sells cars for local dealerLivePerson |
Functional Applications - Remote Monitoring & Control Systems | |
Automotive | |
Sales & Marketing | |
Software Design & Engineering Services | |
Operational Impact
With live chat, Frank Myers Auto has increased its website leads by nearly 42 percent in just 12 months. | |
The dealership has found that more appointments are being scheduled, leading to an increase in closed opportunities. | |
The website has become an essential channel for lead generation. | |
Quantitative Benefit
Of the 42 percent of new website leads generated through the Frank Myers Auto chat program, 81 percent secure appointments, whereas only 59 percent of telephone leads turn into appointments. | |
Of those securing appointments via chat, 63 percent result in a sale, compared to a sales rate of 39 percent from “non-chatters”. | |
The increase in appointment-to-sales ratio from chat has led to an increase of 37 percent in total revenue for Frank Myers Auto. | |