Infobip Case Studies LINE TAXI: Maximizing User Privacy with 100% Identity Protection

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	LINE TAXI: Maximizing User Privacy with 100% Identity Protection Infobip

LINE TAXI: Maximizing User Privacy with 100% Identity Protection

Infobip

Technology Category	Infrastructure as a Service (IaaS) - Backup & Recovery Networks & Connectivity - 5G
Applicable Industries	Automotive Transportation
Applicable Functions	Logistics & Transportation Sales & Marketing
Use Cases	Chatbots Transportation Simulation
Services	System Integration
Challenge	LINE TAXI, a ride-hailing service, was facing two major challenges. Firstly, delays due to traffic jams and road construction were leading to diminishing trust between drivers and passengers. Riders felt let down as they weren't informed of delays to their journey. Secondly, as LINE TAXI grew in popularity, data privacy became a significant concern. The company wanted to streamline the process of booking a ride and boost engagement between drivers and passengers, but the increasing concern over data privacy was a significant hurdle. The company needed a solution that would not only reignite trust but also increase data privacy. Read More
About Customer	LINE TAXI is a ride-hailing service that aims to use technology to improve the transportation process. The company provides a taxi service through the LINE app, connecting online and offline lifestyles and providing users with smart and convenient lifestyle approaches. This includes providing comfortable cars and efficient high-quality car dispatch. The company aims to streamline the process of booking a ride and boost engagement between drivers and passengers, while also ensuring the privacy and security of user data. Read More
Solution	To address these challenges, LINE TAXI partnered with Infobip to develop a customer experience strategy that improved overall user engagement. The solution included two key features: Number Masking and Infobip SMS solutions for One-Time Pin (OTP) codes. Number Masking involved replacing a user’s real number with a virtual one during rider-to-driver calls, ensuring their caller ID remains hidden and protected. This provided advanced data protection, better user privacy, and improved rider-to-driver engagement. The OTP codes provided an additional channel to directly communicate with users. After deploying these solutions, passengers could engage with drivers in real-time without revealing any personal data. All users, including drivers, could provide their feedback in surveys aimed at improving customer experience and boosting customer loyalty. Read More Log in to view content
Contents

Technology Category

Infrastructure as a Service (IaaS) - Backup & Recovery

Networks & Connectivity - 5G

Applicable Industries

Automotive

Transportation

Applicable Functions

Logistics & Transportation

Sales & Marketing

Use Cases

Chatbots

Transportation Simulation

Services

System Integration

Challenge

LINE TAXI, a ride-hailing service, was facing two major challenges. Firstly, delays due to traffic jams and road construction were leading to diminishing trust between drivers and passengers. Riders felt let down as they weren't informed of delays to their journey. Secondly, as LINE TAXI grew in popularity, data privacy became a significant concern. The company wanted to streamline the process of booking a ride and boost engagement between drivers and passengers, but the increasing concern over data privacy was a significant hurdle. The company needed a solution that would not only reignite trust but also increase data privacy.

About Customer

LINE TAXI is a ride-hailing service that aims to use technology to improve the transportation process. The company provides a taxi service through the LINE app, connecting online and offline lifestyles and providing users with smart and convenient lifestyle approaches. This includes providing comfortable cars and efficient high-quality car dispatch. The company aims to streamline the process of booking a ride and boost engagement between drivers and passengers, while also ensuring the privacy and security of user data.

Solution

To address these challenges, LINE TAXI partnered with Infobip to develop a customer experience strategy that improved overall user engagement. The solution included two key features: Number Masking and Infobip SMS solutions for One-Time Pin (OTP) codes. Number Masking involved replacing a user’s real number with a virtual one during rider-to-driver calls, ensuring their caller ID remains hidden and protected. This provided advanced data protection, better user privacy, and improved rider-to-driver engagement. The OTP codes provided an additional channel to directly communicate with users. After deploying these solutions, passengers could engage with drivers in real-time without revealing any personal data. All users, including drivers, could provide their feedback in surveys aimed at improving customer experience and boosting customer loyalty.

Impact #1	The deployment of Number Masking and SMS solutions resulted in complete user data protection, improved communication, and growing brand awareness for LINE TAXI. Users felt safer when giving feedback across any channels, thanks to increased data protection. This raised the level of trust for the public and drivers, who became more confident about using the app and motivated to share and promote the service. With the growing confidence among its users and the easy-to-use experience and data safety features, LINE TAXI continues to experience growth surges in user adoption. The service is even used for other functions beyond ride-hailing, such as Xiang Xiang Delivery and Anshing quick dispatch during the pandemic.

Impact #1

The deployment of Number Masking and SMS solutions resulted in complete user data protection, improved communication, and growing brand awareness for LINE TAXI. Users felt safer when giving feedback across any channels, thanks to increased data protection. This raised the level of trust for the public and drivers, who became more confident about using the app and motivated to share and promote the service. With the growing confidence among its users and the easy-to-use experience and data safety features, LINE TAXI continues to experience growth surges in user adoption. The service is even used for other functions beyond ride-hailing, such as Xiang Xiang Delivery and Anshing quick dispatch during the pandemic.

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Overview

LINE TAXI: Maximizing User Privacy with 100% Identity Protection

Operational Impact