Fountain Case Studies Lime's Rapid Global Expansion Leveraging IoT and Automated Hiring

Edit This Case Study Record

	Lime's Rapid Global Expansion Leveraging IoT and Automated Hiring Fountain

Lime's Rapid Global Expansion Leveraging IoT and Automated Hiring

Fountain

Technology Category	Application Infrastructure & Middleware - Event-Driven Application Functional Applications - Transportation Management Systems (TMS)
Applicable Industries	Cities & Municipalities Transportation
Applicable Functions	Logistics & Transportation Procurement
Use Cases	Autonomous Transport Systems Transportation Simulation
Services	Training
Challenge	Lime, a transportation rental company based in San Mateo, California, faced a significant challenge in scaling their business. They needed to hire tens of thousands of gig workers, known as 'Juicers', across hundreds of cities worldwide, while maintaining the quality of their core business model. Prior to implementing a solution, Lime was manually sourcing and recruiting through email and job boards, which was a slow and inefficient process. The application process was cumbersome, leading to incomplete applications and a significant hiring bottleneck. Lime's main challenges were twofold: they needed to transition from a manual to an automated recruitment process to engage candidates quickly, and they needed to scale rapidly to expand into new markets. Read More
About Customer	Lime is an American transportation rental company based in San Mateo, California. The company operates bicycle and scooter sharing systems in various cities around the world using dockless vehicles and a mobile app. In just two years of operation, Lime has established itself as a leader in smart mobility, leveraging Internet of Things (IoT) technology to reimagine how communities provide access to public transit. Lime's gig workforce, known as 'Juicers', are the backbone of its business and a driving force for its global expansion. These individuals use the Lime app to locate electric scooters in need of charging, collect them, and then charge them at the end of the day. Read More
Solution	In March 2018, Lime transitioned from a manual to an automated recruitment process using Fountain's software. This allowed Lime to hire 'Juicers' at a high-volume pace with the goal of expanding into hundreds of cities worldwide. Fountain's software enabled Lime to send out SMS reminders to candidates to complete each step of the application process, eliminating the previous bottleneck. Another significant advantage was the ability to create hiring funnels quickly for every new market they opened. If Lime's engineering team had to create a new funnel for each market, their operations would have been slow and expensive. With Fountain's user-friendly interface, Lime could create or clone their own funnels and launch a new market within an hour. Fountain helped Lime manage a pipeline of tens of thousands of applicants and view data from all these pipelines with built-in analytics. Read More Log in to view content
Contents

Technology Category

Application Infrastructure & Middleware - Event-Driven Application

Functional Applications - Transportation Management Systems (TMS)

Applicable Industries

Cities & Municipalities

Transportation

Applicable Functions

Logistics & Transportation

Procurement

Use Cases

Autonomous Transport Systems

Transportation Simulation

Services

Training

Challenge

Lime, a transportation rental company based in San Mateo, California, faced a significant challenge in scaling their business. They needed to hire tens of thousands of gig workers, known as 'Juicers', across hundreds of cities worldwide, while maintaining the quality of their core business model. Prior to implementing a solution, Lime was manually sourcing and recruiting through email and job boards, which was a slow and inefficient process. The application process was cumbersome, leading to incomplete applications and a significant hiring bottleneck. Lime's main challenges were twofold: they needed to transition from a manual to an automated recruitment process to engage candidates quickly, and they needed to scale rapidly to expand into new markets.

About Customer

Lime is an American transportation rental company based in San Mateo, California. The company operates bicycle and scooter sharing systems in various cities around the world using dockless vehicles and a mobile app. In just two years of operation, Lime has established itself as a leader in smart mobility, leveraging Internet of Things (IoT) technology to reimagine how communities provide access to public transit. Lime's gig workforce, known as 'Juicers', are the backbone of its business and a driving force for its global expansion. These individuals use the Lime app to locate electric scooters in need of charging, collect them, and then charge them at the end of the day.

Solution

In March 2018, Lime transitioned from a manual to an automated recruitment process using Fountain's software. This allowed Lime to hire 'Juicers' at a high-volume pace with the goal of expanding into hundreds of cities worldwide. Fountain's software enabled Lime to send out SMS reminders to candidates to complete each step of the application process, eliminating the previous bottleneck. Another significant advantage was the ability to create hiring funnels quickly for every new market they opened. If Lime's engineering team had to create a new funnel for each market, their operations would have been slow and expensive. With Fountain's user-friendly interface, Lime could create or clone their own funnels and launch a new market within an hour. Fountain helped Lime manage a pipeline of tens of thousands of applicants and view data from all these pipelines with built-in analytics.

Impact #1	The automation of their hiring process allowed Lime to scale globally while also transforming metropolitan cities into sustainable economies. Within six months of implementing Fountain, Lime expanded from their initial San Francisco market to over 100+ new markets globally. They now have the means to hire tens of thousands of Juicers and manage their entire hiring operations with a team of less than ten. This scalability has enabled Lime to fulfill its mission of transforming transportation for people in metropolitan areas, such as Detroit, where they launched their service in less than a month. Furthermore, Lime is leveraging their growth to lower carbon emissions by providing an alternative to traditional ridesharing services for trips less than 2 miles, thereby addressing the 'first mile, last mile' problem.

Impact #1

The automation of their hiring process allowed Lime to scale globally while also transforming metropolitan cities into sustainable economies. Within six months of implementing Fountain, Lime expanded from their initial San Francisco market to over 100+ new markets globally. They now have the means to hire tens of thousands of Juicers and manage their entire hiring operations with a team of less than ten. This scalability has enabled Lime to fulfill its mission of transforming transportation for people in metropolitan areas, such as Detroit, where they launched their service in less than a month. Furthermore, Lime is leveraging their growth to lower carbon emissions by providing an alternative to traditional ridesharing services for trips less than 2 miles, thereby addressing the 'first mile, last mile' problem.

Benefit #1	Scaled its operations to 100+ markets within the first six months of using Fountain
Benefit #2	Expanded across four continents
Benefit #3	Increased their number of hires by 98%

Benefit #1

Scaled its operations to 100+ markets within the first six months of using Fountain

Benefit #2

Expanded across four continents

Benefit #3

Increased their number of hires by 98%

Download PDF Version

Overview

Lime's Rapid Global Expansion Leveraging IoT and Automated Hiring

Operational Impact

Quantitative Benefit