MoEngage
Case Studies
Lifestyle Enhances Customer Retention by 30% with Dynamic Engagement Strategy
Overview
Lifestyle Enhances Customer Retention by 30% with Dynamic Engagement StrategyMoEngage |
Networks & Connectivity - 5G Robots - Wheeled Robots | |
Apparel Retail | |
Procurement Sales & Marketing | |
Retail Store Automation Time Sensitive Networking | |
Operational Impact
By implementing a purchase funnel-based engagement strategy, Lifestyle was able to significantly improve its operational results. The company was able to identify user behavior and activity across the app, which helped them understand various user events and allowed them to create a step-by-step funnel campaign. This campaign improved the conversion time to 15 minutes, which previously took up to 14 hours to 2 days. The funnel campaign led to a 4X increase in conversions from the 'Add To Cart' to the 'Payment Complete' stage. The use of relevant product messaging on push notifications and SMS with real-time triggers reduced cart abandonment by 20%. Additionally, smart segmentation with dynamic campaigns enabled the brand to re-engage with more users, improving the retention rate by 30%. | |
Quantitative Benefit
4X Boost in Conversion Rate | |
170% Shorter Conversion Time | |
20% Decline in Cart Abandonment | |