Domo Case Studies Life Time empowers healthy lives and a healthy business with Domo

Edit This Case Study Record

	Life Time empowers healthy lives and a healthy business with Domo Domo

Life Time empowers healthy lives and a healthy business with Domo

Domo

Technology Category	Analytics & Modeling - Predictive Analytics Analytics & Modeling - Real Time Analytics
Applicable Industries	Retail
Applicable Functions	Business Operation Sales & Marketing
Use Cases	Predictive Maintenance Real-Time Location System (RTLS)
Services	Data Science Services
Challenge	Life Time, a healthy lifestyle company, was facing challenges in managing its rapid growth across multiple categories while navigating the operational difficulties posed by the pandemic. The company had expanded its digital offerings to include on-demand and live-streaming fitness classes, health talks, virtual coaching, meditation, and in-person class registration on its app. However, it needed a way to analyze the data generated by the app to better understand its members and their goals. Additionally, Life Time was struggling with a complex spreadsheet-driven finance reporting process that was time-consuming and left little time for data analysis. Read More
About Customer	Life Time is an omnichannel healthy lifestyle company that has been in operation for 30 years. The company is dedicated to helping its members live healthy, happy lives. It operates nearly 160 athletic clubs across North America and delivers a leading fitness app. Life Time also runs more than 30 major athletic events and owns premium co-working spaces and multi-use luxury residence communities. The company has a long-term vision of becoming the most well-known health brand on the market and aims to leverage data to help its members become healthier at every touchpoint and in every facet of their lives. Read More
Solution	Life Time collaborated with Domo to manage its brand's rapid growth and navigate the challenges of operating an in-person business during the pandemic. Domo's BI & Analytics product was used to analyze the data generated by Life Time's expanded digital offerings. This data was brought into Domo for executives to analyze, enabling the company to make smarter decisions about what classes and new services to offer. Domo also helped Life Time visualize how people were using the app and when they stopped participating, enabling the team to optimize the program to ensure people stay engaged. For finance reporting, Domo was used to automatically add finance data to the platform in real time, allowing managers to access insights on a daily instead of weekly basis. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Predictive Analytics

Analytics & Modeling - Real Time Analytics

Applicable Industries

Retail

Applicable Functions

Business Operation

Sales & Marketing

Use Cases

Predictive Maintenance

Real-Time Location System (RTLS)

Services

Data Science Services

Challenge

Life Time, a healthy lifestyle company, was facing challenges in managing its rapid growth across multiple categories while navigating the operational difficulties posed by the pandemic. The company had expanded its digital offerings to include on-demand and live-streaming fitness classes, health talks, virtual coaching, meditation, and in-person class registration on its app. However, it needed a way to analyze the data generated by the app to better understand its members and their goals. Additionally, Life Time was struggling with a complex spreadsheet-driven finance reporting process that was time-consuming and left little time for data analysis.

About Customer

Life Time is an omnichannel healthy lifestyle company that has been in operation for 30 years. The company is dedicated to helping its members live healthy, happy lives. It operates nearly 160 athletic clubs across North America and delivers a leading fitness app. Life Time also runs more than 30 major athletic events and owns premium co-working spaces and multi-use luxury residence communities. The company has a long-term vision of becoming the most well-known health brand on the market and aims to leverage data to help its members become healthier at every touchpoint and in every facet of their lives.

Solution

Life Time collaborated with Domo to manage its brand's rapid growth and navigate the challenges of operating an in-person business during the pandemic. Domo's BI & Analytics product was used to analyze the data generated by Life Time's expanded digital offerings. This data was brought into Domo for executives to analyze, enabling the company to make smarter decisions about what classes and new services to offer. Domo also helped Life Time visualize how people were using the app and when they stopped participating, enabling the team to optimize the program to ensure people stay engaged. For finance reporting, Domo was used to automatically add finance data to the platform in real time, allowing managers to access insights on a daily instead of weekly basis.

Impact #1	Life Time was able to deliver more value across all its locations by looking at trends at a regional or even location level.
Impact #2	The company was able to optimize its virtual weight loss program to ensure people stay engaged throughout the duration of their weight loss journey.
Impact #3	Life Time grew app usage to 70,000 members in its first six months.

Impact #1

Life Time was able to deliver more value across all its locations by looking at trends at a regional or even location level.

Impact #2

The company was able to optimize its virtual weight loss program to ensure people stay engaged throughout the duration of their weight loss journey.

Impact #3

Life Time grew app usage to 70,000 members in its first six months.

Benefit #1	Life Time grew app usage to 70,000 members in its first six months.

Benefit #1

Life Time grew app usage to 70,000 members in its first six months.

Download PDF Version

Overview

Life Time empowers healthy lives and a healthy business with Domo

Operational Impact

Quantitative Benefit