RIB Software Case Studies Lieferando Streamlines Marketing and Sales Activities with datapine

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	Lieferando Streamlines Marketing and Sales Activities with datapine RIB Software

Lieferando Streamlines Marketing and Sales Activities with datapine

RIB Software

Technology Category	Analytics & Modeling - Predictive Analytics Analytics & Modeling - Real Time Analytics
Applicable Industries	Food & Beverage
Applicable Functions	Sales & Marketing
Use Cases	Predictive Quality Analytics Real-Time Location System (RTLS)
Services	Data Science Services
Challenge	Lieferando, an online food-ordering service, was facing challenges in combining marketing and sales data in real-time. They needed to optimize their marketing campaigns and have a comprehensive view of the entire customer lifecycle. The requirements included real-time, self-service access to information, enterprise-caliber BI capabilities for multidimensional analysis, and low implementation time and cost. Read More
About Customer	Lieferando is an internationally operating online food-ordering service. As part of the takeaway group, it has more than 400 employees globally. The company's mission is to provide a fast and easy way for customers to get their favorite foods. Based in Berlin, Germany, Lieferando operates in the marketplace industry. The company was looking for a solution that could help them combine their marketing and sales data in real-time, optimize their marketing campaigns, and provide a comprehensive view of the entire customer lifecycle. Read More
Solution	Lieferando implemented datapine, a business intelligence and data analytics solution. This provided them with real-time, self-service access to information and enterprise-caliber BI capabilities for multidimensional analysis. The solution was implemented with low time and cost. With datapine, Lieferando was able to create real-time dashboards to monitor all major business operations through customized Key Performance Indicators. This allowed them to instantly act on changes and adapt better to new business challenges right when they occur and not weeks or even months later. Every employee could independently generate all the insights they needed, without having to request a report and wait hours until they receive the results from the IT-department. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Predictive Analytics

Analytics & Modeling - Real Time Analytics

Applicable Industries

Food & Beverage

Applicable Functions

Sales & Marketing

Use Cases

Predictive Quality Analytics

Real-Time Location System (RTLS)

Services

Data Science Services

Challenge

Lieferando, an online food-ordering service, was facing challenges in combining marketing and sales data in real-time. They needed to optimize their marketing campaigns and have a comprehensive view of the entire customer lifecycle. The requirements included real-time, self-service access to information, enterprise-caliber BI capabilities for multidimensional analysis, and low implementation time and cost.

About Customer

Lieferando is an internationally operating online food-ordering service. As part of the takeaway group, it has more than 400 employees globally. The company's mission is to provide a fast and easy way for customers to get their favorite foods. Based in Berlin, Germany, Lieferando operates in the marketplace industry. The company was looking for a solution that could help them combine their marketing and sales data in real-time, optimize their marketing campaigns, and provide a comprehensive view of the entire customer lifecycle.

Solution

Lieferando implemented datapine, a business intelligence and data analytics solution. This provided them with real-time, self-service access to information and enterprise-caliber BI capabilities for multidimensional analysis. The solution was implemented with low time and cost. With datapine, Lieferando was able to create real-time dashboards to monitor all major business operations through customized Key Performance Indicators. This allowed them to instantly act on changes and adapt better to new business challenges right when they occur and not weeks or even months later. Every employee could independently generate all the insights they needed, without having to request a report and wait hours until they receive the results from the IT-department.

Impact #1	Better, faster decisions based on real-time information
Impact #2	Streamlined marketing and sales activities
Impact #3	Business insights in a trusted environment

Impact #1

Better, faster decisions based on real-time information

Impact #2

Streamlined marketing and sales activities

Impact #3

Business insights in a trusted environment

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Overview

Lieferando Streamlines Marketing and Sales Activities with datapine

Operational Impact