Case Studies LexisNexis® Risk Solutions Partners with DAZN® to Combat Free Trial Abuse and Fraudulent Account Activity

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	LexisNexis® Risk Solutions Partners with DAZN® to Combat Free Trial Abuse and Fraudulent Account Activity

LexisNexis® Risk Solutions Partners with DAZN® to Combat Free Trial Abuse and Fraudulent Account Activity

Technology Category	Cybersecurity & Privacy - Application Security Cybersecurity & Privacy - Identity & Authentication Management Cybersecurity & Privacy - Intrusion Detection
Applicable Industries	Software Telecommunications
Applicable Functions	Business Operation Sales & Marketing
Use Cases	Fraud Detection
Services	Cybersecurity Services System Integration
Challenge	Affordable and flexible access to premium sport content is at the core of the DAZN proposition. The live and on-demand streaming service is available as either a monthly subscription in all markets and as an annual plan in the U.S., Canada and Germany, offering fans ultimate flexibility and value. It also offers a one-month free trial in most markets, designed to attract new customers to experience the service for the first time. However, there was a risk that fraudsters could potentially sign up to consecutive free trials or generate accounts for reselling purposes. There was also the threat of bot attacks, which use stolen or spoofed identity credentials to gain access. As DAZN was rapidly scaling around the world as a new, better and fairer way to watch the best sports, it needed a partner that would help optimize registration and payment security. Read More
About Customer	DAZN is the largest, fastest-growing global sports streaming service. It is leading the charge to give sports fans around the world affordable access to sport anytime, anywhere. DAZN guarantees affordable access on nearly every connected device, including smart TVs, smartphones, tablets, desktop computers and games consoles. DAZN has been created by fans, for fans, to give them a better and fairer way to watch sport. It is now available in nine markets, across four continents; Japan, Germany, Austria, Switzerland, Italy, Spain, Brazil, Canada and the U.S. Read More
Solution	With ThreatMetrix digital identity intelligence, DAZN can differentiate between new customers and customers who have had free trials before in near real time – as well as detecting and blocking fraudulent account use. What’s more, the technology enables DAZN to detect, block and adapt to automated bots from fraudsters who look to bypass defences. The ThreatMetrix solution is also able to detect low-and-slow bot traffic – where a bot controller adjusts to a “low-and-slow” speed in order to mimic legitimate customer traffic. This can make it harder to detect because it passes standard rate control measures used to detect high velocity bot traffic. LexisNexis® Risk Solutions looks across the Digital Identity Network® at bots seen in different organizations using, for example, the same IP address or same device. By linking these transactions across organizations, even if volumes are low, ThreatMetrix can identify them as bots. Read More Log in to view content
Contents

Technology Category

Cybersecurity & Privacy - Application Security

Cybersecurity & Privacy - Identity & Authentication Management

Cybersecurity & Privacy - Intrusion Detection

Applicable Industries

Software

Telecommunications

Applicable Functions

Business Operation

Sales & Marketing

Use Cases

Fraud Detection

Services

Cybersecurity Services

System Integration

Challenge

Affordable and flexible access to premium sport content is at the core of the DAZN proposition. The live and on-demand streaming service is available as either a monthly subscription in all markets and as an annual plan in the U.S., Canada and Germany, offering fans ultimate flexibility and value. It also offers a one-month free trial in most markets, designed to attract new customers to experience the service for the first time. However, there was a risk that fraudsters could potentially sign up to consecutive free trials or generate accounts for reselling purposes. There was also the threat of bot attacks, which use stolen or spoofed identity credentials to gain access. As DAZN was rapidly scaling around the world as a new, better and fairer way to watch the best sports, it needed a partner that would help optimize registration and payment security.

About Customer

DAZN is the largest, fastest-growing global sports streaming service. It is leading the charge to give sports fans around the world affordable access to sport anytime, anywhere. DAZN guarantees affordable access on nearly every connected device, including smart TVs, smartphones, tablets, desktop computers and games consoles. DAZN has been created by fans, for fans, to give them a better and fairer way to watch sport. It is now available in nine markets, across four continents; Japan, Germany, Austria, Switzerland, Italy, Spain, Brazil, Canada and the U.S.

Solution

With ThreatMetrix digital identity intelligence, DAZN can differentiate between new customers and customers who have had free trials before in near real time – as well as detecting and blocking fraudulent account use. What’s more, the technology enables DAZN to detect, block and adapt to automated bots from fraudsters who look to bypass defences. The ThreatMetrix solution is also able to detect low-and-slow bot traffic – where a bot controller adjusts to a “low-and-slow” speed in order to mimic legitimate customer traffic. This can make it harder to detect because it passes standard rate control measures used to detect high velocity bot traffic. LexisNexis® Risk Solutions looks across the Digital Identity Network® at bots seen in different organizations using, for example, the same IP address or same device. By linking these transactions across organizations, even if volumes are low, ThreatMetrix can identify them as bots.

Impact #1	DAZN can continue to offer free trials to genuine subscribers.
Impact #2	Accurate detection and blocking of fraudulent new account registrations.
Impact #3	Prevention of individuals and automated bot traffic from abusing free trials.

Impact #1

DAZN can continue to offer free trials to genuine subscribers.

Impact #2

Accurate detection and blocking of fraudulent new account registrations.

Impact #3

Prevention of individuals and automated bot traffic from abusing free trials.

Benefit #1	Reduction in fraud losses from non-payment and fraudulent credit card usage.
Benefit #2	Reduction in false positives through accurate detection of fraudulent registrations.

Benefit #1

Reduction in fraud losses from non-payment and fraudulent credit card usage.

Benefit #2

Reduction in false positives through accurate detection of fraudulent registrations.

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Overview

LexisNexis® Risk Solutions Partners with DAZN® to Combat Free Trial Abuse and Fraudulent Account Activity

Operational Impact

Quantitative Benefit