CARTO
Case Studies
Leveraging Spatial Analytics for Market Expansion: A Bumble Case Study
Overview
Operational Impact
The use of spatial analytics provided Bumble with a more accurate understanding of their market penetration, enabling them to identify and target under-penetrated markets more effectively. By enriching their internal data with external population data, they were able to gain a more comprehensive view of each city’s total population disaggregated by age band and gender. This allowed them to tailor their marketing strategies to specific demographics, thereby improving their conversion rates to premium propositions. Furthermore, the data-driven approach enabled them to allocate their marketing budgets more efficiently, leading to decreased acquisition costs and increased advertising revenues. | |