Leveraging Software Integrations for Voter Data Management: A Case Study on Ohio House Republican Organizational Committee

In the run-up to the 2014 elections, the Ohio House Republican Organizational Committee (OHROC) faced a significant challenge: managing and making sense of dispersed voter data. The data, including voter names, addresses, and phone numbers, was stored in digital 'silos' that were not interconnected, making it difficult to access and utilize the information effectively. The data was often left uncollected or, when collected, would sit unused in an Excel spreadsheet. The challenge was exacerbated by the fact that the OHROC had neither the funds to hire an outside tech consultant nor the time to build an internal tech team. The task of solving this problem fell to Vasyl Rabosyuk, the 25-year-old director of technology development at OHROC, who had to find a solution quickly as canvassers were set to hit the streets in two months, potentially adding more mismatched data to the silos.

The customer in this case study is the Ohio House Republican Organizational Committee (OHROC), a political organization tasked with promoting and supporting Republican candidates for the Ohio House of Representatives. The OHROC operates in a highly competitive and fast-paced environment, where access to and effective use of voter data can significantly influence the outcome of elections. The organization had limited resources, both in terms of funds and manpower, and was facing a significant challenge in managing and utilizing its dispersed voter data. The solution needed to be cost-effective, efficient, and quick to implement, as the election campaign was already underway.