RingCentral Case Studies Leveraging RingCentral API for Enhanced Sales Performance: A Case Study on Construction Monitor
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Leveraging RingCentral API for Enhanced Sales Performance: A Case Study on Construction Monitor

RingCentral
Application Infrastructure & Middleware - Data Visualization
Infrastructure as a Service (IaaS) - Cloud Computing
Cement
Construction & Infrastructure
Sales & Marketing
Construction Management
Construction Site Monitoring
Cloud Planning, Design & Implementation Services
System Integration
Construction Monitor, a leading provider of building and solar permit information in the United States, faced a challenge in managing and optimizing its sales operations. The company, which operates primarily as a web-based business, was struggling with the low-tech aspects of its operations, such as retrieving paper records from government offices. Additionally, the company was finding it difficult to effectively monitor and analyze its outbound call activity, a critical aspect of its sales operations. The company needed a solution that would allow it to treat its phone system like any other programmable web resource, enabling it to generate custom reports and gain insights into its sales operations. The company also wanted to foster a competitive environment among its salespeople by allowing them to compare their call metrics with those of their peers.
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Construction Monitor is a leading provider of building and solar permit information in the United States. Founded in 1989, the company provides targeted leads to building professionals, general contractors, subcontractors, and suppliers nationwide. The company operates primarily as a web-based business, recruiting customers online and distributing leads through a web portal. Despite the digital nature of its operations, the company still deals with low-tech aspects such as retrieving paper records from government offices. The company has over 100 employees and contractors and has been a RingCentral customer since 2011.
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Construction Monitor turned to RingCentral's Application Programming Interface (API) to address its challenges. By leveraging the API, the company was able to treat its phone system like any other programmable web resource. This allowed it to generate custom reports based on data retrieved through the API, providing sales managers with a clear view of outbound call activity. A dashboard was created to display the number and duration of calls by salesperson, broken into 30-day, 7-day, and same-day reporting segments. This not only provided valuable insights into sales operations but also fostered a competitive environment among salespeople, who could now compare their call metrics with those of their peers. The company also plans to integrate sales metrics on the same dashboard, providing a more comprehensive view of its sales operations.
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The implementation of the RingCentral API has brought significant operational benefits to Construction Monitor. The API has allowed the company to treat its phone system like any other programmable web resource, enabling it to generate custom reports and gain valuable insights into its sales operations. This has not only improved the efficiency of the company's sales operations but has also fostered a competitive environment among its salespeople. The company now has the ability to monitor and analyze its outbound call activity in real-time, enabling it to make informed decisions and optimize its sales operations. The company also plans to integrate sales metrics on the same dashboard, providing a more comprehensive view of its sales operations. Furthermore, the company has been able to leverage the API to create custom applications, boosting sales productivity.
Call volumes increased dramatically after the implementation of the RingCentral API, with the average call count rising from 525 to over 600 per sales representative in the first month.
The company achieved about 40% coverage of the building departments around the US from which it gets data.
The company plans to triple the number of customers within the next few years.
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