Appier
Case Studies
Leveraging On-Site Behavior Data for Enhanced Customer Experience: A Case Study of Funshop
Overview
Leveraging On-Site Behavior Data for Enhanced Customer Experience: A Case Study of FunshopAppier |
Cybersecurity & Privacy - Intrusion Detection | |
E-Commerce Retail | |
Procurement Sales & Marketing | |
Behavior & Emotion Tracking Livestock Monitoring | |
Operational Impact
The implementation of AIQUA significantly improved Funshop's customer engagement and retention. The solution's ability to collect and analyze on-site behavior data allowed Funshop to refine its target segments and send out increasingly personalized EDMs. This resulted in higher open rates and click-through rates. Furthermore, the use of trigger-based push notifications for retargeting customers who viewed a product but did not purchase led to higher conversion rates. The RFM analysis also enabled Funshop to better retarget and send out appropriate information that would resonate with each group of customers, thereby making the most of each marketing outreach. | |
Quantitative Benefit
The average open rate of 34 EDM campaigns reached 33% | |
The click-through rate (CTR) for the EDM campaigns was 31% | |
The personalized push notifications achieved a CTR of 43% | |