Avid Technology
Case Studies
Leveraging IoT for Remote Music Collaboration: The Case of Butterscotch’s Single
Overview
Leveraging IoT for Remote Music Collaboration: The Case of Butterscotch’s SingleAvid Technology |
Equipment & Machinery | |
Speech Recognition Track & Trace of Assets | |
Cloud Planning, Design & Implementation Services | |
Operational Impact
The use of Avid Pro Tools Cloud Collaboration resulted in a successful collaboration despite the physical separation and busy schedules of the artists. The technology allowed them to work collectively even when they weren’t physically together, providing them with newfound creative freedom. The artists were able to continue creating, working on their own and collaboratively via the cloud. The collaboration was deemed a success when they got back together in the studio to finalize the single. The technology not only facilitated the creation of the single but also fostered trust among the artists, leading to an amazing output. The case of Butterscotch’s single “We Are All We Got” is a testament to the ability of technology to bring out the best in artists, both individually and as a group. | |