CARTO
Case Studies
Leveraging IoT for Real Estate: A Case Study on idealista's Property Investment Analysis
Overview
Leveraging IoT for Real Estate: A Case Study on idealista's Property Investment AnalysisCARTO |
Buildings | |
Procurement | |
Operational Impact
The use of CARTO's geospatial analysis tools provided idealista with valuable insights into their web traffic data. The company was able to identify the nationalities most interested in investing in Spanish coastal properties, with the British, Germans, and French showing the most interest. This information not only helped idealista understand their audience better but also allowed them to identify potential trends in the real estate market. The visual representation of the data made it easier for non-technical Business Analysts within the company to interpret the results, enhancing the company's decision-making process. Furthermore, the insights gained from this analysis could potentially be used to tailor idealista's marketing and sales strategies to better target these key demographics. | |
Quantitative Benefit
19% of web traffic to real estate listings for Spanish coastal property came from foreigners, indicating a significant international interest in the Spanish property market. | |
The British were the most interested nationality, dominating in 193 coastal regions. | |
Germans were the second most interested, dominating in 127 regions. | |