Overview
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Leveraging IoT for Enhanced Customer Engagement: A Case Study of Gold’s GymManyChat |
Robots - Wheeled Robots Sensors - GPS | |
Education Telecommunications | |
Sales & Marketing | |
Personnel Tracking & Monitoring Virtual Training | |
System Integration Training | |
Operational Impact
The integration of Walletly and ManyChat significantly streamlined the coupon redemption process, making it more user-friendly and efficient. The simplified process involved users entering minimal information to claim their coupon, which was then sent directly to their mobile wallet. This not only made the process less tedious for potential members but also allowed the gym staff to easily scan the coupon from the member's phone, eliminating the need for manual cross-referencing. Furthermore, the gym staff could follow up with those who received a coupon but didn’t start the trial via WhatsApp, providing an additional layer of customer engagement and support. This innovative approach to customer engagement and the use of neuromarketing tactics led to a significant increase in membership sign-ups and a remarkable return on investment for Gold’s Gym. | |
Quantitative Benefit
11,428% return on investment for the gym | |
280 free week trial redemptions | |
117 membership sign-ups with $70 in ad spend | |