Leveraging IoT for Enhanced Customer Engagement: A Case Study of Gold’s Gym

Gold’s Gym, a renowned American fitness chain with centers worldwide, was seeking to attract new local customers to three of its locations in Costa Rica. The gym aimed to promote a free week’s membership through Messenger. However, the existing system of using ManyChat and click-to-Messenger ads via Facebook posts to promote a free three-day trial was proving to be inefficient. The process involved potential members providing their preferred gym location, Costa Rican ID card, and fitness goals and interests. This information was then stored in a separate Google sheet for each gym location. To redeem the coupon, recipients had to present their ID at the gym, where staff manually cross-referenced the IDs with the corresponding Google Sheet. This process was time-consuming and tedious for potential members. Despite driving sign-ups, the gym faced challenges such as inability to track coupon users who signed up for a paid membership, a complicated redemption process causing potential members to drop off, and the lack of a physical or digital coupon failing to drive an emotional reward for potential members.

Gold’s Gym is a globally recognized American chain of fitness centers with locations around the world. Known for its variety of cardio and strength training equipment and group exercise programs, the gym is committed to helping people achieve their fitness goals. In this case, Gold’s Gym was looking to attract new local customers to three of its locations in Costa Rica by promoting a free week’s membership through Messenger. The gym was facing challenges with its existing system of promoting a free three-day trial, which was proving to be inefficient and time-consuming for potential members. The gym was also unable to track coupon users who signed up for a paid membership, and the lack of a physical or digital coupon was not driving an emotional reward for potential members.