Branch
Case Studies
Leveraging IoT for Effective Referral Programs: A Case Study of ShopBack
Overview
Leveraging IoT for Effective Referral Programs: A Case Study of ShopBackBranch |
Application Infrastructure & Middleware - Event-Driven Application Platform as a Service (PaaS) - Application Development Platforms | |
Retail | |
Procurement Sales & Marketing | |
Time Sensitive Networking | |
Operational Impact
The implementation of the referral program has significantly improved the user experience on the ShopBack platform. The UI/UX has been carefully crafted to make referring hassle-free, with a design that encourages referrals and an experience that ensures success. The referral program has also been successful in driving user growth and engagement, with users being incentivized to refer more people. The system put in place to track the success of the referral program and reward the referrer when the referred user makes a purchase has also been effective. Overall, the referral program has been a key component of ShopBack's growth strategy. | |
Quantitative Benefit
To date, US$100m of cashback has been awarded to ShopBack users. | |
The referral program has been successful in driving user growth and engagement. | |
The referral program has also been successful in driving purchases, with rewards being given out when the referred user makes a purchase with the stipulated minimum spend. | |