CallTrackingMetrics
Case Studies
Leveraging IoT for Effective Healthcare Marketing: A Case Study
Overview
Leveraging IoT for Effective Healthcare Marketing: A Case StudyCallTrackingMetrics |
Cybersecurity & Privacy - Security Compliance | |
Equipment & Machinery Healthcare & Hospitals | |
Quality Assurance Sales & Marketing | |
Leasing Finance Automation Vehicle Telematics | |
Operational Impact
The use of CallTrackingMetrics' suite of healthcare marketing tools has resulted in operational benefits for healthcare providers. By using Smart Routing, providers have been able to connect potential patients with the right specialists, improving customer service and increasing the likelihood of conversion. The HIPAA-certified tools have allowed providers to use patient search data for marketing purposes while ensuring compliance with privacy laws. The redaction tool has provided an added layer of security, making healthcare marketers feel more secure about collecting and analyzing transcriptions of patient calls. The lead management capabilities have ensured that the right leads are directed to the right hands, improving the efficiency of the marketing process. Overall, the use of these tools has enhanced the security of patient information and improved the effectiveness of healthcare marketing practices. | |
Quantitative Benefit
Increased chances of conversion by routing calls from users interested in specific treatments to the right specialist. | |
Ensured compliance with HIPAA/HITECH while gathering patient data for marketing purposes. | |
Effective lead management with capabilities like weight factor, rate limiting, lead rating, and pre-qualification. | |