Zapier Case Studies Leveraging IoT for eCommerce: A Case Study on SaveMySales

Edit This Case Study Record

	Leveraging IoT for eCommerce: A Case Study on SaveMySales Zapier

Leveraging IoT for eCommerce: A Case Study on SaveMySales

Zapier

Applicable Industries	Cement Retail
Applicable Functions	Procurement
Use Cases	Time Sensitive Networking Virtual Prototyping & Product Testing
Challenge	Online shopping has become a prevalent part of modern life, but it comes with its own set of challenges. One of the most significant issues is shopping cart abandonment, where 75% of online shoppers add items to their cart but leave without making a purchase. This behavior can be attributed to various reasons such as price comparison, preference for in-store purchases, or unanswered queries about the product. Tivan Amour, a serial entrepreneur, recognized this problem and sought to create a solution that would help retailers reach these undecided shoppers. He founded SaveMySales, a service designed to send automated text messages to shoppers who abandon their carts. However, building the product posed a challenge. As an early-stage idea, Tivan did not have the time or resources to hire a developer to build a prototype. Read More
About Customer	SaveMySales is an eCommerce service founded by serial entrepreneur Tivan Amour. The service is designed to help retailers reach out to undecided shoppers who abandon their shopping carts. It does this by sending automated text messages to these shoppers, offering to answer any questions they might have about the products in their cart. The service works with up-and-coming retailers like Fortified Bicycle, Ministry of Supply, Pavlok, Slyde Handboards, and more. SaveMySales sends over 100,000 SMS messages each month, providing a quick and friendly response to shoppers' queries. Read More
Solution	To overcome the challenge of building a prototype for SaveMySales, Tivan turned to Zapier, an online automation tool that connects different applications. SaveMySales was built using Zapier to analyze abandoned orders and follow up with an automated text message to shoppers, offering to answer any questions they might have. This solution provided a quick and friendly response to shoppers, as opposed to making them wait for days for an email response. As the product grew, Tivan faced another challenge - sharing text message volume rates and other critical metrics with support teams became a tedious, manual process. To solve this, Tivan's team used Zapier to create a workflow that connected daily growth metrics in Google Sheets to a dedicated Slack channel. This not only brought greater transparency to the entire SaveMySales team but also fostered more engagement among the team members. Read More Log in to view content
Contents

Applicable Industries

Cement

Retail

Applicable Functions

Procurement

Use Cases

Time Sensitive Networking

Virtual Prototyping & Product Testing

Challenge

Online shopping has become a prevalent part of modern life, but it comes with its own set of challenges. One of the most significant issues is shopping cart abandonment, where 75% of online shoppers add items to their cart but leave without making a purchase. This behavior can be attributed to various reasons such as price comparison, preference for in-store purchases, or unanswered queries about the product. Tivan Amour, a serial entrepreneur, recognized this problem and sought to create a solution that would help retailers reach these undecided shoppers. He founded SaveMySales, a service designed to send automated text messages to shoppers who abandon their carts. However, building the product posed a challenge. As an early-stage idea, Tivan did not have the time or resources to hire a developer to build a prototype.

About Customer

SaveMySales is an eCommerce service founded by serial entrepreneur Tivan Amour. The service is designed to help retailers reach out to undecided shoppers who abandon their shopping carts. It does this by sending automated text messages to these shoppers, offering to answer any questions they might have about the products in their cart. The service works with up-and-coming retailers like Fortified Bicycle, Ministry of Supply, Pavlok, Slyde Handboards, and more. SaveMySales sends over 100,000 SMS messages each month, providing a quick and friendly response to shoppers' queries.

Solution

To overcome the challenge of building a prototype for SaveMySales, Tivan turned to Zapier, an online automation tool that connects different applications. SaveMySales was built using Zapier to analyze abandoned orders and follow up with an automated text message to shoppers, offering to answer any questions they might have. This solution provided a quick and friendly response to shoppers, as opposed to making them wait for days for an email response. As the product grew, Tivan faced another challenge - sharing text message volume rates and other critical metrics with support teams became a tedious, manual process. To solve this, Tivan's team used Zapier to create a workflow that connected daily growth metrics in Google Sheets to a dedicated Slack channel. This not only brought greater transparency to the entire SaveMySales team but also fostered more engagement among the team members.

Impact #1	The use of Zapier in building SaveMySales and automating its processes has resulted in significant operational benefits. The automation of text messages to shoppers has streamlined the process, reducing the need for manual intervention and saving time. The integration of Google Sheets with Slack has brought greater transparency to the team, making it easier to share and access information. This has not only improved communication within the team but also fostered greater engagement among team members. Furthermore, the time saved through automation has allowed SaveMySales to focus on expanding their customer base, improving customer satisfaction, and planning future developments.

Impact #1

The use of Zapier in building SaveMySales and automating its processes has resulted in significant operational benefits. The automation of text messages to shoppers has streamlined the process, reducing the need for manual intervention and saving time. The integration of Google Sheets with Slack has brought greater transparency to the team, making it easier to share and access information. This has not only improved communication within the team but also fostered greater engagement among team members. Furthermore, the time saved through automation has allowed SaveMySales to focus on expanding their customer base, improving customer satisfaction, and planning future developments.

Benefit #1	Over 100,000 SMS messages sent each month
Benefit #2	Works with multiple up-and-coming retailers
Benefit #3	Automated process reduces manual work and saves time

Benefit #1

Over 100,000 SMS messages sent each month

Benefit #2

Works with multiple up-and-coming retailers

Benefit #3

Automated process reduces manual work and saves time

Download PDF Version

Overview

Leveraging IoT for eCommerce: A Case Study on SaveMySales

Operational Impact

Quantitative Benefit