CoConstruct Case Studies Leveraging IoT for Business Growth: A Case Study on Domain Construction Services
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Leveraging IoT for Business Growth: A Case Study on Domain Construction Services

CoConstruct
Cement
Construction & Infrastructure
Construction Management
Construction Site Monitoring
Terri Lasater, a serial entrepreneur, runs Domain Construction Services, a 15-year-old remodeling company based in Austin, Texas. The company, which completes 15-25 projects a year, ranging from bathrooms to full-gut remodels, is entirely powered by referrals. However, in March 2020, the emergence of the coronavirus pandemic forced several of Terri’s business ventures to slow down or temporarily close. With newfound free time, Terri focused on her remodeling business where she saw an opportunity for growth. However, she realized that she needed a software program that could grow with her business. She also realized that there were questions she didn’t know she needed to ask that were directly affecting her business’s bottom line. For instance, she wasn’t charging enough, and her profit margins were looking like her actuals instead of including her markup.
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Domain Construction Services is a 15-year-old remodeling company based in Austin, Texas. The company is run by Terri Lasater, a serial entrepreneur with multiple business ventures. The company, which operates with a team of 8-25 people, completes 15-25 projects a year, ranging from bathrooms to full-gut remodels. The company is entirely powered by referrals. Terri's business ventures have evolved with the market over the years, and she plans to continue growing and expanding her operations. She is a strong believer in the construction community and encourages others to take risks and not be afraid to ask questions.
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Terri's search for a construction software led her to sign up for CoConstruct. This software provided her with the insights she needed to improve her business's bottom line. She discovered that she wasn't charging enough and her profit margins were not including her markup. With CoConstruct, Terri was able to dive into estimating and budgeting, tasks she previously accomplished in QuickBooks. The software also allowed her to shift some of the responsibilities of business development, estimating, job management, bids, and invoicing from her plate to her project manager’s, making everyone more efficient with their time. Furthermore, Terri found that both her business and her clients were benefiting from the software. She plans to use CoConstruct to help grow her business efficiently and expand her operations.
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The implementation of CoConstruct software has brought about significant operational improvements for Domain Construction Services. The software has not only improved efficiency in various tasks but also provided valuable insights that have directly impacted the company's bottom line. The ability to shift some responsibilities to the project manager has allowed Terri to focus more on strategic aspects of her business. Moreover, the positive feedback from clients indicates an enhanced customer experience, which is crucial for a business that is entirely powered by referrals. The software has also facilitated Terri's plans for business growth and expansion. Overall, the use of CoConstruct has empowered Domain Construction Services to navigate the challenges posed by the pandemic and seize opportunities for growth.
Increased efficiency in business development, estimating, job management, bids, and invoicing tasks
Improved profit margins by correctly including markup in charges
Positive feedback from clients on the use of CoConstruct software
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