PYT, a popular burger spot in Philadelphia, was facing challenges in growing and expanding their business. Despite having a unique and adventurous burger menu that attracted both locals and tourists, the restaurant was struggling to reach a wider audience and increase its customer base. The owner, Tommy Up, had tried conventional advertising methods such as featuring PYT in student campus coupon guides and food magazines. However, these methods were not yielding the desired results. The restaurant had a strong base of loyal customers, many of whom were regular users of Foursquare, a local search-and-discovery mobile app. Tommy Up recognized the potential of leveraging this platform to promote real customer tips and attract more customers.
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