Fountain Case Studies Leveraging IoT for Agile Expansion and Efficient Hiring in the Delivery Industry

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	Leveraging IoT for Agile Expansion and Efficient Hiring in the Delivery Industry Fountain

Leveraging IoT for Agile Expansion and Efficient Hiring in the Delivery Industry

Fountain

Technology Category	Application Infrastructure & Middleware - Event-Driven Application Platform as a Service (PaaS) - Application Development Platforms
Applicable Industries	Transportation
Applicable Functions	Human Resources Logistics & Transportation
Use Cases	Demand Planning & Forecasting Last Mile Delivery
Challenge	The case study revolves around a leading goods-delivery company that was facing challenges in keeping up with fluctuating supply and demand, and extending the lifetime value of their workers. The company was in the process of rapid geographic expansion, adding 40 new markets in 12 months and 75 markets in a single week. However, this rapid growth brought about the need for efficient hiring processes to recruit better-prepared and more-qualified candidates. Traditional applicant tracking systems (ATS) were not providing the proper vetting, and the company was struggling to organize their hiring funnels effectively. Additionally, the company needed to periodically ramp up their hiring efforts based on the volume of delivery requests they received from end users, requiring a dynamic hiring workflow. Read More
About Customer	The customer in this case study is a leading goods-delivery company that operates in the southern U.S. The company is known for its rapid geographic expansion, having added 115 new markets in just over a year. The company is committed to investing in workers who are in it for the long haul, rather than hiring delivery drivers for occasional one-off jobs. They have a dynamic hiring model, adjusting their hiring efforts based on the volume of delivery requests they receive from end users. The company is also committed to providing a unique application experience for their diverse talent pool, and has moved their onboarding and orientation processes online in response to the COVID-19 pandemic. Read More
Solution	The company adopted the Fountain platform to address their hiring challenges. Fountain's drag-and-drop workflow editor allowed recruiters to design and manage their own applicant experience, enabling them to recruit better-prepared and more-qualified candidates. The company also integrated Fountain data with Google Analytics to keep track of their dynamic hiring workflows. This integration allowed them to monitor conversion rates of their applicants and advance the right amount of applicants to meet current customer demand in any of their locations. Furthermore, the company used Fountain data in conjunction with their HR tech stack to analyze which applicant characteristics correspond most with extended lifetime value (LTV). This helped them source the best candidates and retain them longer, reducing churn costs in the next round of hiring. When the COVID-19 pandemic hit, the company moved 100% of their onboarding and orientation processes online, using Fountain's platform to embed video stages within the application to reduce dropoff rates. Read More Log in to view content
Contents

Technology Category

Application Infrastructure & Middleware - Event-Driven Application

Platform as a Service (PaaS) - Application Development Platforms

Applicable Industries

Transportation

Applicable Functions

Human Resources

Logistics & Transportation

Use Cases

Demand Planning & Forecasting

Last Mile Delivery

Challenge

The case study revolves around a leading goods-delivery company that was facing challenges in keeping up with fluctuating supply and demand, and extending the lifetime value of their workers. The company was in the process of rapid geographic expansion, adding 40 new markets in 12 months and 75 markets in a single week. However, this rapid growth brought about the need for efficient hiring processes to recruit better-prepared and more-qualified candidates. Traditional applicant tracking systems (ATS) were not providing the proper vetting, and the company was struggling to organize their hiring funnels effectively. Additionally, the company needed to periodically ramp up their hiring efforts based on the volume of delivery requests they received from end users, requiring a dynamic hiring workflow.

About Customer

The customer in this case study is a leading goods-delivery company that operates in the southern U.S. The company is known for its rapid geographic expansion, having added 115 new markets in just over a year. The company is committed to investing in workers who are in it for the long haul, rather than hiring delivery drivers for occasional one-off jobs. They have a dynamic hiring model, adjusting their hiring efforts based on the volume of delivery requests they receive from end users. The company is also committed to providing a unique application experience for their diverse talent pool, and has moved their onboarding and orientation processes online in response to the COVID-19 pandemic.

Solution

The company adopted the Fountain platform to address their hiring challenges. Fountain's drag-and-drop workflow editor allowed recruiters to design and manage their own applicant experience, enabling them to recruit better-prepared and more-qualified candidates. The company also integrated Fountain data with Google Analytics to keep track of their dynamic hiring workflows. This integration allowed them to monitor conversion rates of their applicants and advance the right amount of applicants to meet current customer demand in any of their locations. Furthermore, the company used Fountain data in conjunction with their HR tech stack to analyze which applicant characteristics correspond most with extended lifetime value (LTV). This helped them source the best candidates and retain them longer, reducing churn costs in the next round of hiring. When the COVID-19 pandemic hit, the company moved 100% of their onboarding and orientation processes online, using Fountain's platform to embed video stages within the application to reduce dropoff rates.

Impact #1	The adoption of the Fountain platform has resulted in significant operational improvements for the delivery company. The ease of Fountain’s drag-and-drop workflow editor has empowered recruiters to design and manage their own applicant experience, leading to the recruitment of better-prepared and more-qualified candidates. The integration of Fountain data with Google Analytics has enabled the company to respond in real-time to fluctuating supply and demand, ensuring they always have the right amount of applicants to meet current customer demand. The use of Fountain data to analyze applicant characteristics has also helped the company source the best candidates and retain them longer, improving worker lifetime value. Finally, the move to online onboarding and orientation processes has allowed the company to continue hiring during the COVID-19 pandemic, while also catering to the preferences of their diverse talent pool.

Impact #1

The adoption of the Fountain platform has resulted in significant operational improvements for the delivery company. The ease of Fountain’s drag-and-drop workflow editor has empowered recruiters to design and manage their own applicant experience, leading to the recruitment of better-prepared and more-qualified candidates. The integration of Fountain data with Google Analytics has enabled the company to respond in real-time to fluctuating supply and demand, ensuring they always have the right amount of applicants to meet current customer demand. The use of Fountain data to analyze applicant characteristics has also helped the company source the best candidates and retain them longer, improving worker lifetime value. Finally, the move to online onboarding and orientation processes has allowed the company to continue hiring during the COVID-19 pandemic, while also catering to the preferences of their diverse talent pool.

Benefit #1	Expanded to 70+ markets in the southern U.S. in one week
Benefit #2	Decreased costs for both new hire activation and customer acquisition through the use of Fountain data within Google Analytics
Benefit #3	Reduced churn costs in the next round of hiring by using Fountain data to analyze which applicant characteristics correspond most with extended LTV

Benefit #1

Expanded to 70+ markets in the southern U.S. in one week

Benefit #2

Decreased costs for both new hire activation and customer acquisition through the use of Fountain data within Google Analytics

Benefit #3

Reduced churn costs in the next round of hiring by using Fountain data to analyze which applicant characteristics correspond most with extended LTV

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Overview

Leveraging IoT for Agile Expansion and Efficient Hiring in the Delivery Industry

Operational Impact

Quantitative Benefit