Case Studies Leveraging Data for Efficient Recruitment: A Case Study on Carta

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	Leveraging Data for Efficient Recruitment: A Case Study on Carta

Leveraging Data for Efficient Recruitment: A Case Study on Carta

Technology Category	Infrastructure as a Service (IaaS) - Private Cloud Platform as a Service (PaaS) - Application Development Platforms
Applicable Industries	Healthcare & Hospitals Oil & Gas
Use Cases	Inventory Management Supply Chain Visibility
Challenge	Carta, a capitalization table management and valuation software company, faced significant challenges in its recruitment process. The recruiters were manually maintaining spreadsheets of candidates to keep their workflows moving, which resulted in little visibility into their colleagues' pipelines. The company was also expanding its recruitment efforts into new geographical areas, and they lacked a clear understanding of what their recruitment funnels should look like in these new regions. They needed pipeline views that would allow them to show hiring managers their full-funnel efforts, particularly the work at the top, and better gauge the talent market in the new areas. Additionally, the recruiters needed an easier way to see throughput rates to assess the health of their funnels and identify areas where process improvements could be leveraged. Read More
About Customer	Carta is a San Francisco-based company that specializes in capitalization table management and valuation software. The company is on a mission to create more owners and provides a platform that helps companies, employees, and investors manage valuations, equity, and investments. It also provides real-time pictures of company ownership on a unified platform. Carta operates CartaX, a private stock marketplace that allows shareholders to sell stocks before the company goes public. In 2021, the company raised a $500 million funding round by using its own platform to sell its shares. The company has over 1,700 employees and uses Greenhouse as its Applicant Tracking System (ATS). Read More
Solution	Carta adopted Gem, an interactive and collaborative hiring dashboard, to address these challenges. With Gem's Talent Pipeline, Carta's recruiters and managers could easily see where candidates were in every stage of the funnel in one view. The recruiters could filter candidates specifically in the stages their hiring managers cared about, ensuring the right stakeholders received the right data. The Talent Pipeline also provided full-funnel insights, enabling the team to answer important questions such as whether certain roles had healthier funnels than others and if there were best practices they could apply from one funnel to the next. Gem's consolidated view allowed Carta's team to see where candidates were in each stage of the funnel, regardless of who the recruiter was for the role. This was particularly useful for roles at Carta that had pooled models, where multiple recruiters recruited out of the same buckets for the same roles. Gem's ATS integration also ensured that recruiter tags corresponded with Carta's Greenhouse data. Read More Log in to view content
Contents

Technology Category

Infrastructure as a Service (IaaS) - Private Cloud

Platform as a Service (PaaS) - Application Development Platforms

Applicable Industries

Healthcare & Hospitals

Oil & Gas

Use Cases

Inventory Management

Supply Chain Visibility

Challenge

Carta, a capitalization table management and valuation software company, faced significant challenges in its recruitment process. The recruiters were manually maintaining spreadsheets of candidates to keep their workflows moving, which resulted in little visibility into their colleagues' pipelines. The company was also expanding its recruitment efforts into new geographical areas, and they lacked a clear understanding of what their recruitment funnels should look like in these new regions. They needed pipeline views that would allow them to show hiring managers their full-funnel efforts, particularly the work at the top, and better gauge the talent market in the new areas. Additionally, the recruiters needed an easier way to see throughput rates to assess the health of their funnels and identify areas where process improvements could be leveraged.

About Customer

Carta is a San Francisco-based company that specializes in capitalization table management and valuation software. The company is on a mission to create more owners and provides a platform that helps companies, employees, and investors manage valuations, equity, and investments. It also provides real-time pictures of company ownership on a unified platform. Carta operates CartaX, a private stock marketplace that allows shareholders to sell stocks before the company goes public. In 2021, the company raised a $500 million funding round by using its own platform to sell its shares. The company has over 1,700 employees and uses Greenhouse as its Applicant Tracking System (ATS).

Solution

Carta adopted Gem, an interactive and collaborative hiring dashboard, to address these challenges. With Gem's Talent Pipeline, Carta's recruiters and managers could easily see where candidates were in every stage of the funnel in one view. The recruiters could filter candidates specifically in the stages their hiring managers cared about, ensuring the right stakeholders received the right data. The Talent Pipeline also provided full-funnel insights, enabling the team to answer important questions such as whether certain roles had healthier funnels than others and if there were best practices they could apply from one funnel to the next. Gem's consolidated view allowed Carta's team to see where candidates were in each stage of the funnel, regardless of who the recruiter was for the role. This was particularly useful for roles at Carta that had pooled models, where multiple recruiters recruited out of the same buckets for the same roles. Gem's ATS integration also ensured that recruiter tags corresponded with Carta's Greenhouse data.

Impact #1	The implementation of Gem's Talent Pipeline has significantly improved Carta's recruitment process. The recruiters no longer have to manually maintain spreadsheets of candidates, which has increased efficiency and visibility into their colleagues' pipelines. The Talent Pipeline has also provided full-funnel insights, enabling the team to answer important questions and make data-driven decisions. The team can now easily see where candidates are in every stage of the funnel in one view, and filter candidates specifically in the stages their hiring managers care about. This has ensured that the right stakeholders receive the right data, improving communication and collaboration between recruiters and hiring managers. Furthermore, the Talent Pipeline has allowed the team to better gauge the talent market in new geographical areas, supporting the company's expansion efforts.

Impact #1

The implementation of Gem's Talent Pipeline has significantly improved Carta's recruitment process. The recruiters no longer have to manually maintain spreadsheets of candidates, which has increased efficiency and visibility into their colleagues' pipelines. The Talent Pipeline has also provided full-funnel insights, enabling the team to answer important questions and make data-driven decisions. The team can now easily see where candidates are in every stage of the funnel in one view, and filter candidates specifically in the stages their hiring managers care about. This has ensured that the right stakeholders receive the right data, improving communication and collaboration between recruiters and hiring managers. Furthermore, the Talent Pipeline has allowed the team to better gauge the talent market in new geographical areas, supporting the company's expansion efforts.

Benefit #1	Carta's recruiters no longer have to manipulate or clean up ATS data before sharing it with hiring managers.
Benefit #2	The team can now easily see where candidates are in every stage of the funnel in one view.
Benefit #3	The team can filter candidates specifically in the stages their hiring managers care about.

Benefit #1

Carta's recruiters no longer have to manipulate or clean up ATS data before sharing it with hiring managers.

Benefit #2

The team can now easily see where candidates are in every stage of the funnel in one view.

Benefit #3

The team can filter candidates specifically in the stages their hiring managers care about.

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Overview

Leveraging Data for Efficient Recruitment: A Case Study on Carta

Operational Impact

Quantitative Benefit