CallTrackingMetrics Case Studies Leveraging Call Tracking Technology in Addiction Treatment Industry

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	Leveraging Call Tracking Technology in Addiction Treatment Industry CallTrackingMetrics

Leveraging Call Tracking Technology in Addiction Treatment Industry

CallTrackingMetrics

Technology Category	Cybersecurity & Privacy - Identity & Authentication Management Networks & Connectivity - Gateways
Applicable Industries	Buildings Telecommunications
Applicable Functions	Facility Management Sales & Marketing
Use Cases	Facial Recognition Time Sensitive Networking
Services	Testing & Certification Training
Challenge	The addiction treatment industry in the U.S. is facing a significant challenge in providing quality care to the increasing number of patients, with over 23.5 million Americans currently in recovery from alcohol or drug addictions. However, only 11.2% of these individuals receive help in specialized facilities. The industry is also highly competitive, with over 13,000 facilities operating in the U.S. dedicated to substance abuse treatment. The primary challenge is establishing quick and effective communication with prospective patients to expedite admissions while protecting their privacy. Additionally, the data from these communications should help optimize the performance of marketing and support teams. The industry also faces a challenge in marketing and finding the right audience in a highly competitive and expensive advertising landscape. The person responding to an ad and contacting the facility may not always be the person who needs help, complicating the targeting process. Read More
About Customer	The customers in this case study are the treatment providers in the addiction treatment industry. They are responsible for providing care to the increasing number of patients battling alcohol or drug addictions. These providers operate in a highly competitive landscape with over 13,000 facilities in the U.S. dedicated to substance abuse treatment. They face challenges in establishing quick and effective communication with prospective patients, expediting admissions, protecting patient privacy, and optimizing their marketing and support teams' performance. They also struggle with targeting the right audience in a competitive and expensive advertising landscape. Read More
Solution	To address these challenges, a layered communications strategy is essential, allowing prospective patients to get in touch in the way that's easiest for them. This could be a form submission on the site, a text message, or a phone call. Tools like FormReactor can be used to embed an online form on the site, which can be customized to target specific audiences or issues. When forms are submitted, they are automatically routed to the proper team or agent who can handle the issue quickly. FormReactor can also automatically generate an instant call back or text message as soon as the form is submitted, connecting potential admits with the team immediately. Call tracking functionality is also used to assign unique tracking numbers to different advertisements to see which campaigns are generating the most calls and conversions. This data can be cross-referenced with revenue, call length, cost per call, and cost of channel/ad to see the return on investment associated with any campaign, ad, or number, enabling educated decisions around where to target or increase/reduce spend. Read More Log in to view content
Contents

Technology Category

Cybersecurity & Privacy - Identity & Authentication Management

Networks & Connectivity - Gateways

Applicable Industries

Buildings

Telecommunications

Applicable Functions

Facility Management

Sales & Marketing

Use Cases

Facial Recognition

Time Sensitive Networking

Services

Testing & Certification

Training

Challenge

The addiction treatment industry in the U.S. is facing a significant challenge in providing quality care to the increasing number of patients, with over 23.5 million Americans currently in recovery from alcohol or drug addictions. However, only 11.2% of these individuals receive help in specialized facilities. The industry is also highly competitive, with over 13,000 facilities operating in the U.S. dedicated to substance abuse treatment. The primary challenge is establishing quick and effective communication with prospective patients to expedite admissions while protecting their privacy. Additionally, the data from these communications should help optimize the performance of marketing and support teams. The industry also faces a challenge in marketing and finding the right audience in a highly competitive and expensive advertising landscape. The person responding to an ad and contacting the facility may not always be the person who needs help, complicating the targeting process.

About Customer

The customers in this case study are the treatment providers in the addiction treatment industry. They are responsible for providing care to the increasing number of patients battling alcohol or drug addictions. These providers operate in a highly competitive landscape with over 13,000 facilities in the U.S. dedicated to substance abuse treatment. They face challenges in establishing quick and effective communication with prospective patients, expediting admissions, protecting patient privacy, and optimizing their marketing and support teams' performance. They also struggle with targeting the right audience in a competitive and expensive advertising landscape.

Solution

To address these challenges, a layered communications strategy is essential, allowing prospective patients to get in touch in the way that's easiest for them. This could be a form submission on the site, a text message, or a phone call. Tools like FormReactor can be used to embed an online form on the site, which can be customized to target specific audiences or issues. When forms are submitted, they are automatically routed to the proper team or agent who can handle the issue quickly. FormReactor can also automatically generate an instant call back or text message as soon as the form is submitted, connecting potential admits with the team immediately. Call tracking functionality is also used to assign unique tracking numbers to different advertisements to see which campaigns are generating the most calls and conversions. This data can be cross-referenced with revenue, call length, cost per call, and cost of channel/ad to see the return on investment associated with any campaign, ad, or number, enabling educated decisions around where to target or increase/reduce spend.

Impact #1	The use of call tracking technology and tools like FormReactor has streamlined the communication process, enabling treatment providers to connect with prospective patients quickly and effectively. This has expedited the admission process, ensuring patients receive the help they need in a timely manner. The ability to customize online forms and automatically route them to the appropriate team has eliminated unnecessary manual tasks, further improving efficiency. The use of unique tracking numbers for different advertisements has provided valuable insights into which campaigns are most effective, allowing for more informed decisions regarding marketing spend. Additionally, the use of call recordings and transcriptions has improved agent performance and identified trends in conversations. The platform's HIPAA compliance and secure data encryption have ensured the protection of sensitive patient information, maintaining patient privacy while still allowing for the use of recordings and transcriptions as training resources.

Impact #1

The use of call tracking technology and tools like FormReactor has streamlined the communication process, enabling treatment providers to connect with prospective patients quickly and effectively. This has expedited the admission process, ensuring patients receive the help they need in a timely manner. The ability to customize online forms and automatically route them to the appropriate team has eliminated unnecessary manual tasks, further improving efficiency. The use of unique tracking numbers for different advertisements has provided valuable insights into which campaigns are most effective, allowing for more informed decisions regarding marketing spend. Additionally, the use of call recordings and transcriptions has improved agent performance and identified trends in conversations. The platform's HIPAA compliance and secure data encryption have ensured the protection of sensitive patient information, maintaining patient privacy while still allowing for the use of recordings and transcriptions as training resources.

Benefit #1	Increased patient admissions through quick and effective communication
Benefit #2	Optimized performance of marketing and support teams through data-driven insights
Benefit #3	Improved return on investment by identifying successful campaigns and adjusting marketing spend accordingly

Benefit #1

Increased patient admissions through quick and effective communication

Benefit #2

Optimized performance of marketing and support teams through data-driven insights

Benefit #3

Improved return on investment by identifying successful campaigns and adjusting marketing spend accordingly

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Overview

Leveraging Call Tracking Technology in Addiction Treatment Industry

Operational Impact

Quantitative Benefit