Case Studies Leveraging BI to Enhance Customer Experience and Promote Loyalty at eHarmony

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	Leveraging BI to Enhance Customer Experience and Promote Loyalty at eHarmony

Leveraging BI to Enhance Customer Experience and Promote Loyalty at eHarmony

Technology Category	Analytics & Modeling - Predictive Analytics Application Infrastructure & Middleware - Data Visualization Functional Applications - Remote Monitoring & Control Systems
Applicable Industries	Professional Service Software
Applicable Functions	Business Operation Sales & Marketing
Services	Software Design & Engineering Services System Integration Training
Challenge	eHarmony needed to enhance its customer engagement and marketing analysis capabilities to improve user experience and drive business growth. The company required a solution that would allow executives to monitor key performance metrics on-the-go, enabling timely decision-making. Additionally, eHarmony sought to understand how website visitors interacted with their sites, analyze prevalent trends, and identify what drives visitors to subscribe. This necessitated a reliable platform that could provide actionable and near real-time information from a multi-terabyte data warehouse. Read More
About Customer	eHarmony Inc., based in Santa Monica, California, is a pioneer in using relationship science to match singles seeking long-term relationships. Founded in 2000, the company operates in the United States, Canada, Australia, United Kingdom, and Brazil. eHarmony's service presents users with compatible matches based on key dimensions of personality that are scientifically proven to predict highly successful, long-term relationships. The company constantly strives to enhance its eHarmony.com and Jazzed.com sites and the services it provides to its customers, focusing on customer engagement, encouraging new site visitors and subscribers, and maintaining a high level of service. Read More
Solution	eHarmony selected MicroStrategy for its intuitive user interface, powerful analytics, and flexibility to slice and dice data across multiple dimensions. The MicroStrategy-based application provides eHarmony with user-friendly reports, scorecards, dashboards, and an intuitive mobile application. This enables the analysis of customer satisfaction, marketing initiatives, and new product features to drive business growth. MicroStrategy's platform allows eHarmony managers and analysts to access actionable and near real-time information from a multi-terabyte data warehouse. The company also utilized Intelligent Cubes and caching to decrease execution time for dashboards and reports to just seconds. To further enhance their capabilities, eHarmony initiated a mobile BI project with the help of MicroStrategy's Mobile QuickStrike consulting engagement. This engagement helped eHarmony storyboard, develop, and support a new iPhone app tailored to their business requirements. The app allows C-level executives, directors, and managers to track site trends and improve user experience on-the-go. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Predictive Analytics

Application Infrastructure & Middleware - Data Visualization

Functional Applications - Remote Monitoring & Control Systems

Applicable Industries

Professional Service

Software

Applicable Functions

Business Operation

Sales & Marketing

Services

Software Design & Engineering Services

System Integration

Training

Challenge

eHarmony needed to enhance its customer engagement and marketing analysis capabilities to improve user experience and drive business growth. The company required a solution that would allow executives to monitor key performance metrics on-the-go, enabling timely decision-making. Additionally, eHarmony sought to understand how website visitors interacted with their sites, analyze prevalent trends, and identify what drives visitors to subscribe. This necessitated a reliable platform that could provide actionable and near real-time information from a multi-terabyte data warehouse.

About Customer

eHarmony Inc., based in Santa Monica, California, is a pioneer in using relationship science to match singles seeking long-term relationships. Founded in 2000, the company operates in the United States, Canada, Australia, United Kingdom, and Brazil. eHarmony's service presents users with compatible matches based on key dimensions of personality that are scientifically proven to predict highly successful, long-term relationships. The company constantly strives to enhance its eHarmony.com and Jazzed.com sites and the services it provides to its customers, focusing on customer engagement, encouraging new site visitors and subscribers, and maintaining a high level of service.

Solution

eHarmony selected MicroStrategy for its intuitive user interface, powerful analytics, and flexibility to slice and dice data across multiple dimensions. The MicroStrategy-based application provides eHarmony with user-friendly reports, scorecards, dashboards, and an intuitive mobile application. This enables the analysis of customer satisfaction, marketing initiatives, and new product features to drive business growth. MicroStrategy's platform allows eHarmony managers and analysts to access actionable and near real-time information from a multi-terabyte data warehouse. The company also utilized Intelligent Cubes and caching to decrease execution time for dashboards and reports to just seconds. To further enhance their capabilities, eHarmony initiated a mobile BI project with the help of MicroStrategy's Mobile QuickStrike consulting engagement. This engagement helped eHarmony storyboard, develop, and support a new iPhone app tailored to their business requirements. The app allows C-level executives, directors, and managers to track site trends and improve user experience on-the-go.

Impact #1	eHarmony's executives, directors, and managers use the iPhone app daily to track site trends and improve user experience.
Impact #2	The app provides insights into customer interactions with eHarmony.com and Jazzed.com, enabling better decision-making.
Impact #3	Marketing managers can evaluate campaign performance and identify the most effective campaigns for drawing visitors to the websites.

Impact #1

eHarmony's executives, directors, and managers use the iPhone app daily to track site trends and improve user experience.

Impact #2

The app provides insights into customer interactions with eHarmony.com and Jazzed.com, enabling better decision-making.

Impact #3

Marketing managers can evaluate campaign performance and identify the most effective campaigns for drawing visitors to the websites.

Benefit #1	Execution time for dashboards and reports reduced to just seconds.

Benefit #1

Execution time for dashboards and reports reduced to just seconds.

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Overview

Leveraging BI to Enhance Customer Experience and Promote Loyalty at eHarmony

Operational Impact

Quantitative Benefit