CallRail
Case Studies
Leveraging AI for Enhanced Marketing Campaigns: A Case Study on Brand Ranch Media
Overview
Leveraging AI for Enhanced Marketing Campaigns: A Case Study on Brand Ranch MediaCallRail |
Cybersecurity & Privacy - Identity & Authentication Management | |
Cement Telecommunications | |
Quality Assurance Sales & Marketing | |
Visual Quality Detection | |
Testing & Certification | |
Operational Impact
The implementation of CallRail Call Tracking and Conversation Intelligence brought about significant operational improvements for Brand Ranch Media. The agency was able to prove its ROI to clients more effectively and optimize ad spend based on accurate tracking of leads and phone calls. The AI-powered tools provided immediate insights into customer calls and prospects, enabling the agency to identify trends and reallocate funds to more profitable areas. The ability to understand the tone and quality of conversations immediately after a call ended allowed the agency to quickly identify areas of improvement and recommend solutions to clients and their frontline teams. The use of AI also enabled the agency to provide real-time visibility into call handling and coach reps on the spot, thereby improving customer service. Overall, the use of CallRail enhanced transparency between Brand Ranch and its clients and provided greater insight into their operations. | |
Quantitative Benefit
Improved quality of ad campaigns | |
Increased client revenue | |
Continued growth even when clients weren't spending money | |