CARTO Case Studies Leroy Merlin Combines DIY Ingenuity with Powerful Location Analysis

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	Leroy Merlin Combines DIY Ingenuity with Powerful Location Analysis CARTO

Leroy Merlin Combines DIY Ingenuity with Powerful Location Analysis

CARTO

Technology Category	Application Infrastructure & Middleware - Data Visualization Analytics & Modeling - Real Time Analytics
Applicable Industries	Retail
Applicable Functions	Sales & Marketing Business Operation
Use Cases	Supply Chain Visibility Demand Planning & Forecasting
Services	Data Science Services System Integration
Challenge	Leroy Merlin, a global home improvement retailer, needed to sense changes in selling patterns and quickly translate that intelligence into a series of decisions that go up the supply chain. Most decisions were made from headquarters, including the analysis of market areas, zones of influence, and distribution areas. This required executives and managers to know when and how much to ramp up or cut back on production, and where to distribute. It also meant choosing the right combination of transport modes to balance the urgency of delivery costs. Leroy Merlin found aggregating the data for key decisions an arduous and time-consuming task. To unify these data sources into a coherent and complete picture, managers created a seamless real-time reporting visualization to introduce precise predictive demand planning capabilities with a goal to share geomarketing and geolocalized data among store managers, marketing and business development departments, and executives. Read More
About Customer	Founded in 1923, French-based Leroy Merlin is a prominent global home improvement retailer with over 300 locations across 13 countries and five continents, and hundreds of millions of dollars in revenue. Besides the traditional home improvement products, Leroy Merlin focuses on six sectors: DIY, building, gardening, sanitary equipment, renewable energy, and interior decoration, in addition to their free delivery services. To ensure the right product offerings on the floor at any given time, Leroy Merlin needed to not only sense changes in selling patterns, but quickly translate that intelligence into a series of decisions that go up the supply chain. Read More
Solution	Leroy Merlin partnered with Web Geo Services, cross-industry specialists in the design and implementation of location strategies, to enlist CARTO for building a solution oriented location application. The CARTO application enabled the geographic representation of business indicators and other areas of interest by incorporating data from external providers and open data portals, made for easy implementation, adoption, and development. CARTO’s location intelligence platform and customizable applications aid in the analysis of location data with easy integration of existing data sources and third party platforms. CARTO functions in the cloud and through on-premises implementation to meet the demanding requirements of business teams. The CARTO Platform and APIs were developed and brought to life for the web, facilitating easy, fast, and powerful integrations. CARTO offers seats for as many users as needed, with an approachable map editor interface for a better and more interactive user experience. Read More Log in to view content
Contents

Technology Category

Application Infrastructure & Middleware - Data Visualization

Analytics & Modeling - Real Time Analytics

Applicable Industries

Retail

Applicable Functions

Sales & Marketing

Business Operation

Use Cases

Supply Chain Visibility

Demand Planning & Forecasting

Services

Data Science Services

System Integration

Challenge

Leroy Merlin, a global home improvement retailer, needed to sense changes in selling patterns and quickly translate that intelligence into a series of decisions that go up the supply chain. Most decisions were made from headquarters, including the analysis of market areas, zones of influence, and distribution areas. This required executives and managers to know when and how much to ramp up or cut back on production, and where to distribute. It also meant choosing the right combination of transport modes to balance the urgency of delivery costs. Leroy Merlin found aggregating the data for key decisions an arduous and time-consuming task. To unify these data sources into a coherent and complete picture, managers created a seamless real-time reporting visualization to introduce precise predictive demand planning capabilities with a goal to share geomarketing and geolocalized data among store managers, marketing and business development departments, and executives.

About Customer

Founded in 1923, French-based Leroy Merlin is a prominent global home improvement retailer with over 300 locations across 13 countries and five continents, and hundreds of millions of dollars in revenue. Besides the traditional home improvement products, Leroy Merlin focuses on six sectors: DIY, building, gardening, sanitary equipment, renewable energy, and interior decoration, in addition to their free delivery services. To ensure the right product offerings on the floor at any given time, Leroy Merlin needed to not only sense changes in selling patterns, but quickly translate that intelligence into a series of decisions that go up the supply chain.

Solution

Leroy Merlin partnered with Web Geo Services, cross-industry specialists in the design and implementation of location strategies, to enlist CARTO for building a solution oriented location application. The CARTO application enabled the geographic representation of business indicators and other areas of interest by incorporating data from external providers and open data portals, made for easy implementation, adoption, and development. CARTO’s location intelligence platform and customizable applications aid in the analysis of location data with easy integration of existing data sources and third party platforms. CARTO functions in the cloud and through on-premises implementation to meet the demanding requirements of business teams. The CARTO Platform and APIs were developed and brought to life for the web, facilitating easy, fast, and powerful integrations. CARTO offers seats for as many users as needed, with an approachable map editor interface for a better and more interactive user experience.

Impact #1	With Leroy Merlin’s location application, store managers can select zones of influence on a data visualization, to indicate up to 80% of a store’s revenue. From this vantage point, store managers and department heads can choose the distribution point for marketing collateral.
Impact #2	Leroy Merlin can now determine which locations to allocate resources and what the socio-demographic profiles (housing, age, and income) are to differentiate strategic marketing efforts.
Impact #3	The application allows Leroy Merlin to save time and resources, in addition to the tracking (over time and space) and analysis of generated revenue.

Impact #1

With Leroy Merlin’s location application, store managers can select zones of influence on a data visualization, to indicate up to 80% of a store’s revenue. From this vantage point, store managers and department heads can choose the distribution point for marketing collateral.

Impact #2

Leroy Merlin can now determine which locations to allocate resources and what the socio-demographic profiles (housing, age, and income) are to differentiate strategic marketing efforts.

Impact #3

The application allows Leroy Merlin to save time and resources, in addition to the tracking (over time and space) and analysis of generated revenue.

Benefit #1	The application has 300 users.
Benefit #2	Store managers can select zones of influence on a data visualization, to indicate up to 80% of a store’s revenue.

Benefit #1

The application has 300 users.

Benefit #2

Store managers can select zones of influence on a data visualization, to indicate up to 80% of a store’s revenue.

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Overview

Leroy Merlin Combines DIY Ingenuity with Powerful Location Analysis

Operational Impact

Quantitative Benefit