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	Leadoo Case Study Cyclr

Leadoo Case Study

Cyclr

Technology Category	Platform as a Service (PaaS) - Connectivity Platforms
Applicable Industries	Software
Applicable Functions	Sales & Marketing
Use Cases	Process Control & Optimization
Services	System Integration
Challenge	Leadoo, a conversion optimization platform, was facing challenges with customer integrations. As they help their customers generate and convert more leads, they wanted the Leadoo service to integrate seamlessly with their pre-existing processes. Prior to using Cyclr, Leadoo dealt with these integration requests in two ways: sending the information for how to achieve the integration to the customer, relying on the customer fulfilling and correctly setting up their integration on Zapier themselves, or directly creating the integration for their customer inside their own Zapier account. This required some back and forth to scope their user's integration requirement and Leadoo to get the customers credentials and authenticate on their behalf. Read More
About Customer	Leadoo is a conversion optimization platform that offers tools for automation and interaction to help their customers maximise the conversion of leads they get from their website. Led by CEO Mikael da Costa, the company has grown its suite of optimisation tools to include automated bots, live chat services, user profiling, a CRM and advanced analytics. Leadoo gives their customers a toolset to gain a better understanding of their website traffic, mechanisms to increase conversion and to manage their business. Automation is a key element to Leadoo's proposition, making the need for a wide range of integrations a critical feature. Read More
Solution	Leadoo found Cyclr, an embedded iPaaS solution, to have substantial advantages. Cyclr allowed Leadoo to directly resolve customer integrations inside Leadoo itself, while providing the ability to rapidly scale the number of natively supported integrations. It also empowered Leadoo to expediently resolve any custom user integration requests. As a first step to natively supporting their users' need to bring their Leadoo data into their existing CRM they started by creating an integration with Hubspot. This integration combines their users Hubspot sales data with website data, enabling them to get a better picture of their customers actions and interactions. This in-turn allows the customer to both refine marketing messaging and make sales representative contacts more timely and informed, increasing conversion rates. Read More Log in to view content
Contents

Technology Category

Platform as a Service (PaaS) - Connectivity Platforms

Applicable Industries

Software

Applicable Functions

Sales & Marketing

Use Cases

Process Control & Optimization

Services

System Integration

Challenge

Leadoo, a conversion optimization platform, was facing challenges with customer integrations. As they help their customers generate and convert more leads, they wanted the Leadoo service to integrate seamlessly with their pre-existing processes. Prior to using Cyclr, Leadoo dealt with these integration requests in two ways: sending the information for how to achieve the integration to the customer, relying on the customer fulfilling and correctly setting up their integration on Zapier themselves, or directly creating the integration for their customer inside their own Zapier account. This required some back and forth to scope their user's integration requirement and Leadoo to get the customers credentials and authenticate on their behalf.

About Customer

Leadoo is a conversion optimization platform that offers tools for automation and interaction to help their customers maximise the conversion of leads they get from their website. Led by CEO Mikael da Costa, the company has grown its suite of optimisation tools to include automated bots, live chat services, user profiling, a CRM and advanced analytics. Leadoo gives their customers a toolset to gain a better understanding of their website traffic, mechanisms to increase conversion and to manage their business. Automation is a key element to Leadoo's proposition, making the need for a wide range of integrations a critical feature.

Solution

Leadoo found Cyclr, an embedded iPaaS solution, to have substantial advantages. Cyclr allowed Leadoo to directly resolve customer integrations inside Leadoo itself, while providing the ability to rapidly scale the number of natively supported integrations. It also empowered Leadoo to expediently resolve any custom user integration requests. As a first step to natively supporting their users' need to bring their Leadoo data into their existing CRM they started by creating an integration with Hubspot. This integration combines their users Hubspot sales data with website data, enabling them to get a better picture of their customers actions and interactions. This in-turn allows the customer to both refine marketing messaging and make sales representative contacts more timely and informed, increasing conversion rates.

Impact #1	The amount of time to setup an integration has dropped significantly.
Impact #2	Leadoo intends to expand the reach of their integrations across a wide range of sales and marketing systems, which will open up sales opportunities to potential customers who insist that any new system they use must work with their existing business software infrastructure.

Impact #1

The amount of time to setup an integration has dropped significantly.

Impact #2

Leadoo intends to expand the reach of their integrations across a wide range of sales and marketing systems, which will open up sales opportunities to potential customers who insist that any new system they use must work with their existing business software infrastructure.

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Overview

Leadoo Case Study

Operational Impact