Case Studies
Leading Restaurant Chain Capitalizes on the Power of Personalization in a Loyalty Program
Overview
Analytics & Modeling - Machine Learning Analytics & Modeling - Predictive Analytics | |
Food & Beverage Retail | |
Business Operation Sales & Marketing | |
Data Science Services Software Design & Engineering Services System Integration | |
Operational Impact
The pilot program focused on a subset of about 10 percent of the restaurant’s loyalty customers, and immediately resulted in an increased email open rate of as much as 30 percent. | |
Sales to those loyalty customers increased by more than 10 percent over sales to program customers who weren’t part of the pilot. | |
Since the improved messaging, targeting, and personalization was rolled out to all the restaurant chain’s loyalty program members, the company has seen increased sales among that customer group of $5 million to $7 million per month. | |
Quantitative Benefit
Increased email open rate by as much as 30 percent. | |
Sales to loyalty customers increased by more than 10 percent over non-pilot customers. | |
Increased sales among loyalty program members by $5 million to $7 million per month. | |