Case Studies Leading natural language understanding for next-level client deliverables

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	Leading natural language understanding for next-level client deliverables

Leading natural language understanding for next-level client deliverables

Technology Category	Analytics & Modeling - Machine Learning Analytics & Modeling - Natural Language Processing (NLP)
Applicable Industries	Consumer Goods Professional Service
Applicable Functions	Business Operation Sales & Marketing
Services	Data Science Services Software Design & Engineering Services
Challenge	MAi Research, a full-service market insights firm, faced the challenge of providing impactful insights to help clients make effective decisions. They needed cutting-edge natural language science to identify target markets and differentiate resonant versus polarizing messaging. Additionally, they required comprehensive drivers analysis to quantify the importance of text and closed-ended responses and simulate the impact of changes to driver performance. Read More
About Customer	MAi Research is a full-service market insights firm that helps brands craft impactful messaging and products for leaders across various industries, including companies like Kimberly-Clark, Nestlé, Target, and Revlon. They focus on strengthening brand-consumer connections and solving a variety of business challenges for their clients. In response to the growing need for impactful insights, MAi Research set out to create a customized solution to drive effective decision-making for clients, uncovering insights not obvious using traditional methods. Read More
Solution	MAi developed a separate division called Pathfinder Analytics to address clients' needs, providing innovative approaches for answering the 'why' inherent in business challenges. They incorporated the latest in natural language science by using Luminoso to power a solution called Pathfinder Text Science. This provided MAi with an edge in surfacing insights that would otherwise be undiscoverable. When paired with MAi's unique storytelling approach to analytics, both surface the hidden associations consumers or shoppers make between brands and specific concepts, messages, or products. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Machine Learning

Analytics & Modeling - Natural Language Processing (NLP)

Applicable Industries

Consumer Goods

Professional Service

Applicable Functions

Business Operation

Sales & Marketing

Services

Data Science Services

Software Design & Engineering Services

Challenge

MAi Research, a full-service market insights firm, faced the challenge of providing impactful insights to help clients make effective decisions. They needed cutting-edge natural language science to identify target markets and differentiate resonant versus polarizing messaging. Additionally, they required comprehensive drivers analysis to quantify the importance of text and closed-ended responses and simulate the impact of changes to driver performance.

About Customer

MAi Research is a full-service market insights firm that helps brands craft impactful messaging and products for leaders across various industries, including companies like Kimberly-Clark, Nestlé, Target, and Revlon. They focus on strengthening brand-consumer connections and solving a variety of business challenges for their clients. In response to the growing need for impactful insights, MAi Research set out to create a customized solution to drive effective decision-making for clients, uncovering insights not obvious using traditional methods.

Solution

MAi developed a separate division called Pathfinder Analytics to address clients' needs, providing innovative approaches for answering the 'why' inherent in business challenges. They incorporated the latest in natural language science by using Luminoso to power a solution called Pathfinder Text Science. This provided MAi with an edge in surfacing insights that would otherwise be undiscoverable. When paired with MAi's unique storytelling approach to analytics, both surface the hidden associations consumers or shoppers make between brands and specific concepts, messages, or products.

Impact #1	Paired human expertise with cutting-edge AI for market-leading insights.
Impact #2	Attracted top talent in market research to use cutting-edge AI.
Impact #3	Delivered hundreds of client deliverables across thousands of domain builds.

Impact #1

Paired human expertise with cutting-edge AI for market-leading insights.

Impact #2

Attracted top talent in market research to use cutting-edge AI.

Impact #3

Delivered hundreds of client deliverables across thousands of domain builds.

Benefit #1	Delivered hundreds of client deliverables.
Benefit #2	Conducted thousands of domain builds.

Benefit #1

Delivered hundreds of client deliverables.

Benefit #2

Conducted thousands of domain builds.

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Overview

Leading natural language understanding for next-level client deliverables

Operational Impact

Quantitative Benefit