Case Studies Leading eCommerce Company Enhances Middle Mile Lanes with Advanced Visibility
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Leading eCommerce Company Enhances Middle Mile Lanes with Advanced Visibility

Analytics & Modeling - Predictive Analytics
Networks & Connectivity - Network Management & Analysis Software
E-Commerce
Logistics & Transportation
Warehouse & Inventory Management
Fleet Management
Predictive Maintenance
Supply Chain Visibility
Data Science Services
System Integration
The largest ecommerce retailer struggled to gain accurate insight into the critical pull time (CPT) at fulfillment centers and critical entry time (CET) at sort centers. Without the ability to pinpoint the cause of issues, whether it was a delayed carrier or inefficiencies at the fulfillment or sort center, the retailer could not take action or proactively manage downstream delays. They were reliant on manual and incomplete logs as well as self-reported carrier data. With these delays impacting Delivery Estimate Accuracy (DEA), they needed advanced visibility into their middle mile lanes.
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The world’s largest ecommerce company, known for its innovative delivery experience, faced challenges in obtaining accurate visibility into middle mile lanes in Europe. This company is a global leader in the ecommerce industry, renowned for its extensive logistics network and commitment to customer satisfaction. The company operates numerous fulfillment and sort centers across various regions, ensuring timely delivery of millions of products to customers worldwide. Despite its advanced logistics infrastructure, the company encountered difficulties in gaining precise insights into critical operational metrics, which are essential for maintaining its high standards of delivery performance.
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The ecommerce company turned to project44’s extensive carrier network and high-fidelity tracking to determine defect root causes for middle mile freight, which allows them to better evaluate lanes by improving origin, carrier, and destination performance and enhancing processes. By leveraging visibility data by lane and by carrier, they are able to investigate trends and partner with the fulfillment centers, carriers, and sort centers to resolve issues with actionable insights. This comprehensive approach enabled the company to gain accurate and real-time insights into their middle mile operations, facilitating better planning and decision-making. The integration of project44’s technology provided the company with the tools needed to address inefficiencies and improve overall delivery performance.
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The ecommerce company achieved 95%+ compliance from more than 2,500 carriers in the first 45 days, allowing them to quickly identify areas of improvement with comprehensive data into their middle mile lanes in Europe.
With high-fidelity visibility information, they are able to resolve recurring issues and delays at their fulfillment and sort centers to ultimately improve delivery performance.
They are also able to conduct enhanced lane analyses to determine where they can increase efficiencies with private fleets.
Achieved 95%+ compliance from more than 2,500 carriers in the first 45 days.
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