Leading Coca-Cola Bottler Transforms IT and Meets Complex Business Challenge

Coca-Cola Erfrischungsgetraenke AG (CCEAG), one of The Coca-Cola Company’s (TCCC’s) top bottlers, was chosen as a pilot center for the Coke One global template deployment. The project would ultimately impact more than 75 percent of CCEAG’s existing applications in a highly interdependent IT landscape. Close to 1,000 business processes had to be reviewed and aligned across seven key areas: market-to-order, order-to-cash, forecast-to-deploy, procure-to-pay, record-to-report, master data management and human resource management. This corresponded to roughly 120 enterprise applications, 300 operational interfaces, 900 BI interfaces and 150 business objects that were impacted. CCEAG’s decision to use Enterprise Architecture Management (EAM) to facilitate its Coke One deployment was a clear project success factor. While the Coke One model specified the target state and functional processes, localizations to the template were required to meet individual bottlers’ needs. Bottlers had to determine and manage the extensive changes to their operations themselves, all while maintaining daily business. Adding to the challenge, the model also lacked conventions and standards to guide the evolution of the bottlers’ IT landscapes.

Coca-Cola Erfrischungsgetraenke AG is the sole German bottler of The Coca-Cola Company and the largest beverage company in Germany. Twenty-four production plants and more than 9,800 employees generate close to 4 billion liters in annual sales volume. The company delivers 80+ consumer products via its fleet of more than 1,000 trucks and 400,000 reseller partners. Fast-moving consumer trends are a defining influence on Coca-Cola’s business today, demanding frequent product innovations and quick go-to-markets. Scalability, reliability and efficient execution are naturally important, as is the ability to employ new technologies at the right time. The Coca-Cola Company’s (TCCC’s) global strategy “Vision 2020” aims to double the sales volume and realize continuous business process, system and operational improvements.