Adverity Case Studies Leading Agency Doubles on Branding Campaign Efficiency by Creating a New View on Data

Edit This Case Study Record

	Leading Agency Doubles on Branding Campaign Efficiency by Creating a New View on Data Adverity

Leading Agency Doubles on Branding Campaign Efficiency by Creating a New View on Data

Adverity

Technology Category	Analytics & Modeling - Data-as-a-Service Application Infrastructure & Middleware - Data Exchange & Integration
Applicable Functions	Sales & Marketing
Use Cases	Demand Planning & Forecasting
Services	Data Science Services
Challenge	Havas Middle East was facing challenges in data automation and client reporting. They developed a client-facing data platform named ADAM (Automated Data Analytics Manager) to resolve these issues. The goal was to create a standard way to pull data from all platforms and across all clients, and display it in a convenient way for clients to transparently see the results of each campaign and how they relate to agreed targets. Initially, reporting was done by exporting CSV files from various platforms. This process was not efficient and had too many steps, which generated regular data errors. They tried to create a data integration tool in-house, but this proved to be inefficient, as it was difficult to keep up with the changes of the various APIs. Read More
About Customer	Havas Middle East is a leading advertising agency that was looking for a way to integrate data from advertising platforms into an internally developed, client-facing solution. They wanted to improve their client reporting and create a standard way to pull data from all platforms across all clients. The agency was facing challenges in data automation and client reporting, and their initial method of exporting CSV files from various platforms was inefficient and prone to errors. They attempted to create a data integration tool in-house, but found it difficult to keep up with the changes of the various APIs. Read More
Solution	The agency made a strategic move towards a more heterogeneous tech stack, focusing on using the best tools for each segment. They discovered Adverity, a flexible and scalable solution for data integration and transformation, and made it a key part of their ADAM platform. Adverity was in charge of data extraction and transformation, allowing Havas to collect and process data, and send it to the data storage of their choice or popular solutions for data visualization, depending on client requirements. The combined data is used to monitor and optimize performance of Twitter Ads, also in comparison to ads on other popular advertising platforms. Ad cost data is combined with revenues from Google Analytics, answering the key question of customer acquisition costs on Twitter and other ad platforms used by their clients. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Data-as-a-Service

Application Infrastructure & Middleware - Data Exchange & Integration

Applicable Functions

Sales & Marketing

Use Cases

Demand Planning & Forecasting

Services

Data Science Services

Challenge

Havas Middle East was facing challenges in data automation and client reporting. They developed a client-facing data platform named ADAM (Automated Data Analytics Manager) to resolve these issues. The goal was to create a standard way to pull data from all platforms and across all clients, and display it in a convenient way for clients to transparently see the results of each campaign and how they relate to agreed targets. Initially, reporting was done by exporting CSV files from various platforms. This process was not efficient and had too many steps, which generated regular data errors. They tried to create a data integration tool in-house, but this proved to be inefficient, as it was difficult to keep up with the changes of the various APIs.

About Customer

Havas Middle East is a leading advertising agency that was looking for a way to integrate data from advertising platforms into an internally developed, client-facing solution. They wanted to improve their client reporting and create a standard way to pull data from all platforms across all clients. The agency was facing challenges in data automation and client reporting, and their initial method of exporting CSV files from various platforms was inefficient and prone to errors. They attempted to create a data integration tool in-house, but found it difficult to keep up with the changes of the various APIs.

Solution

The agency made a strategic move towards a more heterogeneous tech stack, focusing on using the best tools for each segment. They discovered Adverity, a flexible and scalable solution for data integration and transformation, and made it a key part of their ADAM platform. Adverity was in charge of data extraction and transformation, allowing Havas to collect and process data, and send it to the data storage of their choice or popular solutions for data visualization, depending on client requirements. The combined data is used to monitor and optimize performance of Twitter Ads, also in comparison to ads on other popular advertising platforms. Ad cost data is combined with revenues from Google Analytics, answering the key question of customer acquisition costs on Twitter and other ad platforms used by their clients.

Impact #1	The agency saw a massive increase in operational efficiency and agility.
Impact #2	A new look on data allowed the team to double the results of certain KPIs.
Impact #3	New client reporting capabilities brought new revenue streams to the agency.

Impact #1

The agency saw a massive increase in operational efficiency and agility.

Impact #2

A new look on data allowed the team to double the results of certain KPIs.

Impact #3

New client reporting capabilities brought new revenue streams to the agency.

Benefit #1	In the course of a single month the overall viewability improved from around 40% to almost 80%.
Benefit #2	Creating custom dashboards and complex reports and analysis has become a new revenue stream for Havas Middle East.

Benefit #1

In the course of a single month the overall viewability improved from around 40% to almost 80%.

Benefit #2

Creating custom dashboards and complex reports and analysis has become a new revenue stream for Havas Middle East.

Download PDF Version

Overview

Leading Agency Doubles on Branding Campaign Efficiency by Creating a New View on Data

Operational Impact

Quantitative Benefit