Klipfolio Case Studies “Wall of Knowledge” Informs Jebbit’s Strategic Decision-Making

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	“Wall of Knowledge” Informs Jebbit’s Strategic Decision-Making Klipfolio

“Wall of Knowledge” Informs Jebbit’s Strategic Decision-Making

Klipfolio

Technology Category	Analytics & Modeling - Real Time Analytics Platform as a Service (PaaS) - Data Management Platforms
Applicable Functions	Business Operation Sales & Marketing
Use Cases	Predictive Quality Analytics Real-Time Location System (RTLS)
Services	Data Science Services System Integration
Challenge	Jebbit, a Boston-based marketing technology company, wanted to create an environment of transparency by integrating various sources of information into one easily understood dashboard. The goal was to provide real-time data to employees, executives, and investors for a continually up-to-date snapshot of individual, departmental, and company performance. This initiative was led by Jebbit’s director of marketing, Nicholas Lemieux, who had previous experience at a startup and understood the time and resources that could be wasted building a custom dashboard in-house. After evaluating 12 dashboard technologies, Lemieux decided to go with Klipfolio, as many of the other solutions lacked the level of customization that Jebbit wanted. Read More
About Customer	Jebbit is a Boston-based, venture-backed marketing technology company that has created the number one post-click marketing platform used by brands such as Volkswagon, Reebok, and Dell. Without a single line of code, the Jebbit technology transforms webpages and content into interactive experiences that drive deeper education, engagement, and conversations. Marketers utilize Jebbit to amplify the short and long-term results of digital campaigns and to create a better customer decision journey. The company's senior management wanted to create an overall environment of transparency by integrating dozens of different sources of information into one easily understood dashboard. The end goal was to have employees, executives, and even investors have a real-time dashboard at their fingertips in order to have a continually up-to-date snapshot at individual, departmental, and company performance. Read More
Solution	Jebbit integrated data from dozens of SaaS solutions into a variety of Klipfolio “klips.” These included Salesforce, HubSpot, Google Analytics, Ring Central, DocuSign, and multiple other products. Jebbit also used its own product’s API to feed data into Klipfolio, allowing customer engagement specialists and senior management to see customer use in real-time. Today, Klipfolio “klips” are used by everyone at Jebbit, including their investors. The marketing team has dashboards with real-time marketing and sales information, fueled by Salesforce, HubSpot, Google Analytics, and various social media platforms. Additionally, 10 other systems feed data into Salesforce. The customer engagement team watches the data on when customers are using the Jebbit platform, and reaches out to customers who are not as engaged as the company would like. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Real Time Analytics

Platform as a Service (PaaS) - Data Management Platforms

Applicable Functions

Business Operation

Sales & Marketing

Use Cases

Predictive Quality Analytics

Real-Time Location System (RTLS)

Services

Data Science Services

System Integration

Challenge

Jebbit, a Boston-based marketing technology company, wanted to create an environment of transparency by integrating various sources of information into one easily understood dashboard. The goal was to provide real-time data to employees, executives, and investors for a continually up-to-date snapshot of individual, departmental, and company performance. This initiative was led by Jebbit’s director of marketing, Nicholas Lemieux, who had previous experience at a startup and understood the time and resources that could be wasted building a custom dashboard in-house. After evaluating 12 dashboard technologies, Lemieux decided to go with Klipfolio, as many of the other solutions lacked the level of customization that Jebbit wanted.

About Customer

Jebbit is a Boston-based, venture-backed marketing technology company that has created the number one post-click marketing platform used by brands such as Volkswagon, Reebok, and Dell. Without a single line of code, the Jebbit technology transforms webpages and content into interactive experiences that drive deeper education, engagement, and conversations. Marketers utilize Jebbit to amplify the short and long-term results of digital campaigns and to create a better customer decision journey. The company's senior management wanted to create an overall environment of transparency by integrating dozens of different sources of information into one easily understood dashboard. The end goal was to have employees, executives, and even investors have a real-time dashboard at their fingertips in order to have a continually up-to-date snapshot at individual, departmental, and company performance.

Solution

Jebbit integrated data from dozens of SaaS solutions into a variety of Klipfolio “klips.” These included Salesforce, HubSpot, Google Analytics, Ring Central, DocuSign, and multiple other products. Jebbit also used its own product’s API to feed data into Klipfolio, allowing customer engagement specialists and senior management to see customer use in real-time. Today, Klipfolio “klips” are used by everyone at Jebbit, including their investors. The marketing team has dashboards with real-time marketing and sales information, fueled by Salesforce, HubSpot, Google Analytics, and various social media platforms. Additionally, 10 other systems feed data into Salesforce. The customer engagement team watches the data on when customers are using the Jebbit platform, and reaches out to customers who are not as engaged as the company would like.

Impact #1	The customer engagement team is able to monitor when customers are using the Jebbit platform and reach out to customers who are not as engaged as the company would like. This helps to solve customer problems almost before they occur, and ultimately, to have a positive impact on customer retention.
Impact #2	Jebbit’s executive team and investors have specific “klips” on the desktops to monitor and react to the company’s overall performance. This enables them to take proactive steps on real-time operational information, instead of reacting to quarterly, or even monthly numbers.
Impact #3	Each Jebbit employee has access to his or her own performance “klips” that track specific metrics around his or her job performance and goals. This data helps each individual to be more productive, and ultimately, to help retain employees.

Impact #1

The customer engagement team is able to monitor when customers are using the Jebbit platform and reach out to customers who are not as engaged as the company would like. This helps to solve customer problems almost before they occur, and ultimately, to have a positive impact on customer retention.

Impact #2

Jebbit’s executive team and investors have specific “klips” on the desktops to monitor and react to the company’s overall performance. This enables them to take proactive steps on real-time operational information, instead of reacting to quarterly, or even monthly numbers.

Impact #3

Each Jebbit employee has access to his or her own performance “klips” that track specific metrics around his or her job performance and goals. This data helps each individual to be more productive, and ultimately, to help retain employees.

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Overview

“Wall of Knowledge” Informs Jebbit’s Strategic Decision-Making

Operational Impact