Cloudinary Case Studies lastminute.com Makes Vacation Packages Visually Surreal with Cloudinary

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	lastminute.com Makes Vacation Packages Visually Surreal with Cloudinary Cloudinary

lastminute.com Makes Vacation Packages Visually Surreal with Cloudinary

Cloudinary

Technology Category	Application Infrastructure & Middleware - Data Exchange & Integration Platform as a Service (PaaS) - Data Management Platforms
Applicable Functions	Business Operation Sales & Marketing
Use Cases	Demand Planning & Forecasting Supply Chain Visibility
Services	Cloud Planning, Design & Implementation Services System Integration
Challenge	lastminute.com, a leading European online travel and leisure retailer, faced the challenge of managing over 120,000 images across multiple teams and repositories. The company had been using Cloudinary for specific use cases, such as hotel images, managed by tech teams. In parallel, a team dedicated to manual asset management, using a different DAM provider for editorial purposes. Another challenge was the time-consuming task of modifying images for new campaigns. This process could take weeks, limiting lastminute.com’s ability to quickly launch new campaigns that would let vacationers capitalize on limited-time deals. Read More
About Customer	lastminute.com is a leading European online travel and leisure retailer, operated by lm group. The company’s mission is to be the most relevant and inspiring travel company, committed to enriching the lives of travelers. lastminute.com and its 1,200 employees look forward to providing its visitors with a comprehensive and inspiring offering of travel-related products and services. lastminute.com is a publicly-traded company listed under the ticker symbol LMN on SIX Swiss Exchange. The company promotes its offerings on the company’s website, via social media and advertising, and in its e-newsletters with more than 120,000 images. Read More
Solution	lastminute.com leveraged Cloudinary for maintaining a centralized media library and digital asset management (DAM). Cloudinary also gave lastminute.com the ability to automate image transformations to drive greater consistency across its platforms and launch new campaigns faster. Using Cloudinary, lastminute.com can securely upload assets from a wide variety of sources. They then can organize images using AI-based tags and metadata to make them easily searchable. With Cloudinary’s APIs, it was easy for lastminute.com to integrate the two systems and automate the media workflow that was previously manual and time-consuming. The company specifically used this feature when it launched its Flash Sale product offering with specially hand-crafted travel deals available for a limited amount of time. Read More Log in to view content
Contents

Technology Category

Application Infrastructure & Middleware - Data Exchange & Integration

Platform as a Service (PaaS) - Data Management Platforms

Applicable Functions

Business Operation

Sales & Marketing

Use Cases

Demand Planning & Forecasting

Supply Chain Visibility

Services

Cloud Planning, Design & Implementation Services

System Integration

Challenge

lastminute.com, a leading European online travel and leisure retailer, faced the challenge of managing over 120,000 images across multiple teams and repositories. The company had been using Cloudinary for specific use cases, such as hotel images, managed by tech teams. In parallel, a team dedicated to manual asset management, using a different DAM provider for editorial purposes. Another challenge was the time-consuming task of modifying images for new campaigns. This process could take weeks, limiting lastminute.com’s ability to quickly launch new campaigns that would let vacationers capitalize on limited-time deals.

About Customer

lastminute.com is a leading European online travel and leisure retailer, operated by lm group. The company’s mission is to be the most relevant and inspiring travel company, committed to enriching the lives of travelers. lastminute.com and its 1,200 employees look forward to providing its visitors with a comprehensive and inspiring offering of travel-related products and services. lastminute.com is a publicly-traded company listed under the ticker symbol LMN on SIX Swiss Exchange. The company promotes its offerings on the company’s website, via social media and advertising, and in its e-newsletters with more than 120,000 images.

Solution

lastminute.com leveraged Cloudinary for maintaining a centralized media library and digital asset management (DAM). Cloudinary also gave lastminute.com the ability to automate image transformations to drive greater consistency across its platforms and launch new campaigns faster. Using Cloudinary, lastminute.com can securely upload assets from a wide variety of sources. They then can organize images using AI-based tags and metadata to make them easily searchable. With Cloudinary’s APIs, it was easy for lastminute.com to integrate the two systems and automate the media workflow that was previously manual and time-consuming. The company specifically used this feature when it launched its Flash Sale product offering with specially hand-crafted travel deals available for a limited amount of time.

Impact #1	Single source of truth across teams and departments
Impact #2	Efficient workflow leading to savings in publishing time
Impact #3	Faster loading website with optimized images and videos

Impact #1

Single source of truth across teams and departments

Impact #2

Efficient workflow leading to savings in publishing time

Impact #3

Faster loading website with optimized images and videos

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Overview

lastminute.com Makes Vacation Packages Visually Surreal with Cloudinary

Operational Impact