C5i
Case Studies
Large telco achieved greater revenues by integrating and analyzing 500+ data points of 200+ million customers
Overview
Large telco achieved greater revenues by integrating and analyzing 500+ data points of 200+ million customersC5i |
Analytics & Modeling - Big Data Analytics Analytics & Modeling - Real Time Analytics | |
Telecommunications | |
Business Operation Sales & Marketing | |
Predictive Replenishment | |
Data Science Services | |
Operational Impact
Integrated 500+ data points for key business units (prepaid mobility services, postpaid mobility services DTH/Sat TV services, Broadband/DSL services). | |
Achieved complete automation of setting up attributes and rendering them seamlessly into Adobe Target for creating personalized offers. | |
Indirect impact – mobile APP penetration for 25 business division/regions in Asia went up by 10% between Jan’14-Mar’14. | |
Quantitative Benefit
After a period of 30 days for prepaid mobility users – Adobe Target recorded a campaign lift of 21%, incremental revenue of 15% and increase in visitors to offer landing page by 12%. | |