C5i
Case Studies
Large Technology vendor achieved mass personalized customer engagement with social media analytics
Overview
Large Technology vendor achieved mass personalized customer engagement with social media analyticsC5i |
Analytics & Modeling - Big Data Analytics Application Infrastructure & Middleware - Data Visualization | |
Sales & Marketing | |
Data Science Services | |
Operational Impact
The client gained a well-rounded understanding of how their customers use social media for work and leisure. | |
The client was able to determine that they can encourage concept buy-in by kicking off its social media communication efforts first with the larger of the small and medium businesses that have a higher likelihood of accepting new ideas to manage their energy. | |
The research led to a strategy that embraced dynamic changes in the way their customers already communicate without disrupting their business. | |