Infor Case Studies Large Sales and Marketing Services Company

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	Large Sales and Marketing Services Company Infor

Large Sales and Marketing Services Company

Infor

Technology Category	Analytics & Modeling - Big Data Analytics Analytics & Modeling - Real Time Analytics
Applicable Industries	Consumer Goods Retail
Applicable Functions	Business Operation Sales & Marketing
Use Cases	Real-Time Location System (RTLS) Supply Chain Visibility
Services	Data Science Services
Challenge	The company, a leading sales and marketing services provider in the consumer packaged goods (CPG) industry, wanted to provide value-added data services to its clients. It aimed to offer analytics on product types, brands, regions, campaigns, inventory, and sales. The objectives were to create value-added services for its clients, give manufacturers visibility into sell-thru rates, and give retailers visibility into product sales, fit, propensity to buy, etc. The technical challenges included managing data relationships between various factors for 1000+ brands across 10,000 stores, the need for near real-time intraday data processing, and catering to 1000+ end users who need easy-to-consume information. Read More
About Customer	The customer is a leading sales and marketing services company in the consumer packaged goods (CPG) industry. It serves as the hub between CPG manufacturers and retailers, helping CPG clients get products in and out of stores. The company's expertise spans various channels, including the grocery, mass, club, drug, convenience store, and home improvement channels. As the 'middle man' between CPG manufacturers and retailers, the company collects and generates massive amounts of data. Read More
Solution	The company chose Birst Networked BI due to its capabilities of providing the ability to stamp out new customer environments rapidly. It also offered enterprise scale and speed to value, along with easy-to-use dashboards for thousands of non-analytic users. This solution helped the company to provide value-added data services to its clients, giving manufacturers visibility into sell-thru rates and retailers visibility into product sales, fit, propensity to buy, etc. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Big Data Analytics

Analytics & Modeling - Real Time Analytics

Applicable Industries

Consumer Goods

Retail

Applicable Functions

Business Operation

Sales & Marketing

Use Cases

Real-Time Location System (RTLS)

Supply Chain Visibility

Services

Data Science Services

Challenge

The company, a leading sales and marketing services provider in the consumer packaged goods (CPG) industry, wanted to provide value-added data services to its clients. It aimed to offer analytics on product types, brands, regions, campaigns, inventory, and sales. The objectives were to create value-added services for its clients, give manufacturers visibility into sell-thru rates, and give retailers visibility into product sales, fit, propensity to buy, etc. The technical challenges included managing data relationships between various factors for 1000+ brands across 10,000 stores, the need for near real-time intraday data processing, and catering to 1000+ end users who need easy-to-consume information.

About Customer

The customer is a leading sales and marketing services company in the consumer packaged goods (CPG) industry. It serves as the hub between CPG manufacturers and retailers, helping CPG clients get products in and out of stores. The company's expertise spans various channels, including the grocery, mass, club, drug, convenience store, and home improvement channels. As the 'middle man' between CPG manufacturers and retailers, the company collects and generates massive amounts of data.

Solution

The company chose Birst Networked BI due to its capabilities of providing the ability to stamp out new customer environments rapidly. It also offered enterprise scale and speed to value, along with easy-to-use dashboards for thousands of non-analytic users. This solution helped the company to provide value-added data services to its clients, giving manufacturers visibility into sell-thru rates and retailers visibility into product sales, fit, propensity to buy, etc.

Impact #1	Information visibility across the entire value chain for CPG manufacturers and retailers was achieved.
Impact #2	The solution helped in locking in client loyalty.

Impact #1

Information visibility across the entire value chain for CPG manufacturers and retailers was achieved.

Impact #2

The solution helped in locking in client loyalty.

Benefit #1	The solution was implemented across 10,000 stores for 1000+ brands.
Benefit #2	The solution catered to 1000+ end users.

Benefit #1

The solution was implemented across 10,000 stores for 1000+ brands.

Benefit #2

The solution catered to 1000+ end users.

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Overview

Large Sales and Marketing Services Company

Operational Impact

Quantitative Benefit