Infor Case Studies Large Publisher of Wedding News and Inspiration

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	Large Publisher of Wedding News and Inspiration Infor

Large Publisher of Wedding News and Inspiration

Infor

Technology Category	Analytics & Modeling - Big Data Analytics Analytics & Modeling - Real Time Analytics
Applicable Functions	Business Operation Sales & Marketing
Use Cases	Real-Time Location System (RTLS)
Services	Cloud Planning, Design & Implementation Services Data Science Services
Challenge	The Company is a rapidly growing online publisher serving the wedding market. It offers wedding-related content, planning tools, and online registry services through its various websites. The Company also produces branded video and mobile content and magazines. The Company needed an agile way to support both internal employees and external clients across multiple revenue streams. The objectives were to support self-service analytics for both internal users and clients across all lines of business and understand the performance of advertising and registry transactions across different web properties. The technical challenges included distinctly different data models and calculated metrics across multiple lines of business, strict performance SLAs for data processing & incremental loads, and UX requirements: dashboards, pixel-perfect reports, embedded analytics, and Tableau integration. Read More
About Customer	The Company is a leading online publisher serving the wedding market. It offers wedding-related content, planning tools, and online registry services through its various websites. The Company also produces branded video and mobile content and magazines. The Company is growing rapidly and needed an agile way to support both internal employees and external clients across multiple revenue streams. The Company's objectives were to support self-service analytics for both internal users and clients across all lines of business and understand the performance of advertising and registry transactions across different web properties. Read More
Solution	The Company chose Birst for its top-ranked capability in governed data discovery and ability for end-users to blend data sources. Birst was able to drill into each line of business and also deliver holistic enterprise-wide metrics. Birst's Adaptive User Experience delivered to the diverse UX requirements, as well as streamlined integration into Tableau. This solution empowered users to easily conduct analysis and drive strategic decisions while maintaining data governance. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Big Data Analytics

Analytics & Modeling - Real Time Analytics

Applicable Functions

Business Operation

Sales & Marketing

Use Cases

Real-Time Location System (RTLS)

Services

Cloud Planning, Design & Implementation Services

Data Science Services

Challenge

The Company is a rapidly growing online publisher serving the wedding market. It offers wedding-related content, planning tools, and online registry services through its various websites. The Company also produces branded video and mobile content and magazines. The Company needed an agile way to support both internal employees and external clients across multiple revenue streams. The objectives were to support self-service analytics for both internal users and clients across all lines of business and understand the performance of advertising and registry transactions across different web properties. The technical challenges included distinctly different data models and calculated metrics across multiple lines of business, strict performance SLAs for data processing & incremental loads, and UX requirements: dashboards, pixel-perfect reports, embedded analytics, and Tableau integration.

About Customer

The Company is a leading online publisher serving the wedding market. It offers wedding-related content, planning tools, and online registry services through its various websites. The Company also produces branded video and mobile content and magazines. The Company is growing rapidly and needed an agile way to support both internal employees and external clients across multiple revenue streams. The Company's objectives were to support self-service analytics for both internal users and clients across all lines of business and understand the performance of advertising and registry transactions across different web properties.

Solution

The Company chose Birst for its top-ranked capability in governed data discovery and ability for end-users to blend data sources. Birst was able to drill into each line of business and also deliver holistic enterprise-wide metrics. Birst's Adaptive User Experience delivered to the diverse UX requirements, as well as streamlined integration into Tableau. This solution empowered users to easily conduct analysis and drive strategic decisions while maintaining data governance.

Impact #1	Empowered users to easily conduct analysis and drive strategic decisions while maintaining data governance
Impact #2	Top-ranked capability in governed data discovery and ability for end-users to blend data sources
Impact #3	Ability to drill into each line of business and also deliver holistic enterprise-wide metrics

Impact #1

Empowered users to easily conduct analysis and drive strategic decisions while maintaining data governance

Impact #2

Top-ranked capability in governed data discovery and ability for end-users to blend data sources

Impact #3

Ability to drill into each line of business and also deliver holistic enterprise-wide metrics

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Overview

Large Publisher of Wedding News and Inspiration

Operational Impact