C5i Case Studies Large American insurance company enhanced online sales and ROI attribution using digital analytics

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	Large American insurance company enhanced online sales and ROI attribution using digital analytics C5i

Large American insurance company enhanced online sales and ROI attribution using digital analytics

C5i

Technology Category	Analytics & Modeling - Big Data Analytics Analytics & Modeling - Real Time Analytics Application Infrastructure & Middleware - Data Exchange & Integration
Applicable Industries	Finance & Insurance
Applicable Functions	Business Operation Sales & Marketing
Use Cases	Demand Planning & Forecasting Fraud Detection Predictive Quality Analytics
Services	Data Science Services System Integration
Challenge	The client, a US-based property and casualty insurance company, was facing several challenges. They lacked a measurement system to understand the effectiveness of their digital initiatives. This inability to measure marketing ROI was impacting their sales and leading to a fragmented customer experience. The company needed a solution that could integrate data from different platforms, provide real-time analytics, and drive effective data storage practices. Read More
About Customer	The customer is a large property and casualty insurance company based in the United States. They operate in the insurance industry and were facing challenges in measuring the efficacy of their digital initiatives. The company was unable to measure their marketing ROI, which was impacting their sales. Additionally, they were dealing with a fragmented customer experience. The company needed a solution that could help them overcome these challenges and improve their business operations. Read More
Solution	Blueocean Market Intelligence provided a solution to the client's challenges. They conducted an in-depth analytics workshop to understand the business requirements and priorities. They designed a measurement framework and analytics roadmap to meet the client's objectives. They set up an on-premise technology stack to deliver the analytics solution. They developed APIs and other data bridges to integrate data from different client-owned and third-party platforms. They created metadata and schemas to be leveraged for scale and used industry MDM best practices to drive effective data storage practices. They developed visualizations using the industry-leading platform Tableau and created various analytics applications to meet business requirements. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Big Data Analytics

Analytics & Modeling - Real Time Analytics

Application Infrastructure & Middleware - Data Exchange & Integration

Applicable Industries

Finance & Insurance

Applicable Functions

Business Operation

Sales & Marketing

Use Cases

Demand Planning & Forecasting

Fraud Detection

Predictive Quality Analytics

Services

Data Science Services

System Integration

Challenge

The client, a US-based property and casualty insurance company, was facing several challenges. They lacked a measurement system to understand the effectiveness of their digital initiatives. This inability to measure marketing ROI was impacting their sales and leading to a fragmented customer experience. The company needed a solution that could integrate data from different platforms, provide real-time analytics, and drive effective data storage practices.

About Customer

The customer is a large property and casualty insurance company based in the United States. They operate in the insurance industry and were facing challenges in measuring the efficacy of their digital initiatives. The company was unable to measure their marketing ROI, which was impacting their sales. Additionally, they were dealing with a fragmented customer experience. The company needed a solution that could help them overcome these challenges and improve their business operations.

Solution

Blueocean Market Intelligence provided a solution to the client's challenges. They conducted an in-depth analytics workshop to understand the business requirements and priorities. They designed a measurement framework and analytics roadmap to meet the client's objectives. They set up an on-premise technology stack to deliver the analytics solution. They developed APIs and other data bridges to integrate data from different client-owned and third-party platforms. They created metadata and schemas to be leveraged for scale and used industry MDM best practices to drive effective data storage practices. They developed visualizations using the industry-leading platform Tableau and created various analytics applications to meet business requirements.

Impact #1	Developed a cohesive, industry-leading analytics platform for clients to drive analytics in real-time.
Impact #2	Created a propensity model to identify hot sales leads from digital channels.
Impact #3	Developed an attribution model to drive efficacy in marketing dollar expenditures.

Impact #1

Developed a cohesive, industry-leading analytics platform for clients to drive analytics in real-time.

Impact #2

Created a propensity model to identify hot sales leads from digital channels.

Impact #3

Developed an attribution model to drive efficacy in marketing dollar expenditures.

Benefit #1	Identified 1000+ hot sales leads from digital channels in weeks.
Benefit #2	Saw an uplift in campaigns by 15%.

Benefit #1

Identified 1000+ hot sales leads from digital channels in weeks.

Benefit #2

Saw an uplift in campaigns by 15%.

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Overview

Large American insurance company enhanced online sales and ROI attribution using digital analytics

Operational Impact

Quantitative Benefit