Infobip
Case Studies
LankaBangla Achieves 90% Delivery Rate Through Personalized Messaging
Overview
LankaBangla Achieves 90% Delivery Rate Through Personalized MessagingInfobip |
Networks & Connectivity - 5G Platform as a Service (PaaS) - Application Development Platforms | |
Finance & Insurance Transportation | |
Logistics & Transportation Sales & Marketing | |
Last Mile Delivery Real-Time Location System (RTLS) | |
Operational Impact
With Infobip’s CPaaS capabilities, LankaBangla has been able to leverage end-to-end customer data by gaining real-time insights into consumer behavior, product usage, and channel preferences. They now deliver consistent and personalized experiences to their customers across SMS and Email with a data-driven strategy. This has resulted in a massive increase in delivery rates, ranging between 90% to 92%. The CPaaS capabilities have empowered LankaBangla to achieve higher engagement and increased conversions across the customer journey. The company can now easily create campaigns, monitor customer interaction on every channel, and analyze the data to modify their strategies, leading to maximum conversions. | |
Quantitative Benefit
90% to 92% increase in delivery rates | |
Real-time customer engagement metrics including open and delivery rates | |
Technical issues fixed in under an hour | |