MoEngage
Case Studies
Landmark Group's Successful White Wednesday Sale: An IoT Case Study
Overview
Landmark Group's Successful White Wednesday Sale: An IoT Case StudyMoEngage |
Application Infrastructure & Middleware - Event-Driven Application | |
Apparel Retail | |
Procurement Sales & Marketing | |
Leakage & Flood Monitoring Time Sensitive Networking | |
Operational Impact
The collaboration with MoEngage and the use of a customer engagement tool resulted in a successful White Wednesday Sale for Landmark Group. The Group was able to effectively encourage app purchases and improve app conversions. The segmented campaigns and personalized messaging ensured that the right message was delivered to the right customer at the right time. The use of event analysis approach offered a better understanding of the customer’s actions and their intent to purchase. The cross-selling and upselling strategies also proved effective, optimizing the use of customer data to promote related and similar items during check-out. The Group was able to reinvigorate dormant customers and accelerate retention, ultimately improving customer lifetime value and basket size. | |
Quantitative Benefit
30% higher delivery and engagement rates on all its communications | |
Spike in the conversion rate, which up to 5% | |
Increased new subscribers, customers, purchases, and revenue during the White Wednesday Sale | |