Case Studies
Landmark Calls on Leasing Center
Overview
Functional Applications - Enterprise Resource Planning Systems (ERP) Functional Applications - Remote Monitoring & Control Systems | |
Facility Management | |
Remote Asset Management | |
System Integration Training | |
Operational Impact
By carefully analyzing data from the pilot program, Landmark was able to verify the effectiveness of Leasing Center at their properties. Over a period of three months, the pilot data was collected by the Leasing Center for two properties - Reserve at Mill Landing and Bay Breeze. The properties were selected to represent different sized communities, with 259 and 180 units, respectively. | |
When comparing the pilot properties to similar sized properties not using Leasing Center, Landmark saw a dramatic difference in answer rates. While nearly all calls were being answered at properties with Leasing Center, similar properties without the service were missing between 31 percent and 67 percent of their total calls. | |
Additionally, Landmark saw significant ROI from advantages gained in the lead process. The Leasing Center properties had an average appointment conversion of 46 percent and -- in total -- generated nine leases for the two properties over the course of three months. At a rate of three leases per month, the Leasing Center provided a return of almost 75 times the investment when comparing the cost to the value of the leases. | |
Quantitative Benefit
Landmark saw a dramatic difference in answer rates, with properties using Leasing Center missing between 31 percent and 67 percent fewer calls compared to similar properties without the service. | |
The Leasing Center properties had an average appointment conversion of 46 percent. | |
The Leasing Center generated nine leases for the two properties over the course of three months. | |