Demandbase
Case Studies
Lacework Boosts Pipeline with Intelligent Always-On Campaigns
Overview
Lacework Boosts Pipeline with Intelligent Always-On CampaignsDemandbase |
Cybersecurity & Privacy - Cloud Security Platform as a Service (PaaS) - Application Development Platforms | |
National Security & Defense Oil & Gas | |
Sales & Marketing | |
Tamper Detection Time Sensitive Networking | |
Cloud Planning, Design & Implementation Services | |
Operational Impact
The implementation of Demandbase resulted in several operational benefits for Lacework. The platform's superior user experience and interface made it easier for the team to manage and execute campaigns. The engagement insights and intent data provided by Demandbase allowed Lacework to better understand their customers and tailor their campaigns accordingly. The platform's integration with Salesforce and other tech tools streamlined operations and improved efficiency. The ad targeting capabilities of Demandbase, particularly person-based targeting, were a game changer, enabling Lacework to create highly personalized campaigns. The platform also helped Lacework ward off competition and secure renewals by providing intent data that signaled when a customer was researching a competitor. Finally, Demandbase took the guesswork out of budgeting, providing clear visibility into ad spend and reach. | |
Quantitative Benefit
Achieved an 85% lift on targeted 1:1 accounts | |
Significant increase in pipeline in new industry and persona-based segments | |
Saved countless hours by orchestrating campaigns across channels from a single platform | |