Conversica Case Studies LA Galaxy Leverages Conversational AI to Enhance Fan Engagement and Sales During Pandemic

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	LA Galaxy Leverages Conversational AI to Enhance Fan Engagement and Sales During Pandemic Conversica

LA Galaxy Leverages Conversational AI to Enhance Fan Engagement and Sales During Pandemic

Conversica

Technology Category	Application Infrastructure & Middleware - Database Management & Storage Infrastructure as a Service (IaaS) - Cloud Databases
Applicable Industries	Cities & Municipalities Telecommunications
Applicable Functions	Procurement Sales & Marketing
Use Cases	Smart City Operations Time Sensitive Networking
Challenge	LA Galaxy, one of the most popular American soccer teams, faced significant challenges during the pandemic. The team's Sales and Marketing teams were spending too much time chasing leads and fans, and their phone outreach was inefficient. The team's primary focus was to convert people in the Los Angeles area into season ticket holders, a task made difficult by the competitive nature of the Sports and Entertainment industry and the presence of rival teams. The team was also struggling with incomplete contact information for potential leads, with basic details like phone numbers often missing. This lack of information made it difficult for Account Executives to effectively reach out to prospects at scale. The onset of the pandemic further complicated matters, as the industry's reliance on people gathering together was severely impacted. Read More
About Customer	LA Galaxy is among the most popular American soccer teams with a dedicated fan base. Despite their popularity, the Sales and Marketing teams have their work cut out for them, especially when it comes to ticket sales. The team's primary focus is on converting people in the Los Angeles area into season ticket holders. This is a challenging task given the competitive nature of the Sports and Entertainment industry and the presence of rival teams just 12 miles away. The team has a global fanbase, but the majority of season ticket holders live in and around the team’s immediate area, making them the primary target for conversion from occasional visitors to regular attendees. Read More
Solution	To address these challenges, LA Galaxy turned to Conversica AI Assistant for Conversational Sales. Conversica offered an out-of-the-box solution to collect and validate user contact information while also pursuing and qualifying leads at scale. The AI Assistant, named 'Victoria Campos', was able to confirm phone numbers through Conversica campaigns, enabling LA Galaxy to begin a more robust outreach campaign. Victoria also provided a personalized touch when replying to inquiries, creating a favorable impression that helped fans stay engaged. When the pandemic hit, LA Galaxy used Victoria to promote their camps and clinics, offering prospects a way for their children to participate in safe outdoor soccer camps. This new approach performed remarkably well, allowing LA Galaxy to expand their use of Conversica to other revenue-generating programs. Read More Log in to view content
Contents

Technology Category

Application Infrastructure & Middleware - Database Management & Storage

Infrastructure as a Service (IaaS) - Cloud Databases

Applicable Industries

Cities & Municipalities

Telecommunications

Applicable Functions

Procurement

Sales & Marketing

Use Cases

Smart City Operations

Time Sensitive Networking

Challenge

LA Galaxy, one of the most popular American soccer teams, faced significant challenges during the pandemic. The team's Sales and Marketing teams were spending too much time chasing leads and fans, and their phone outreach was inefficient. The team's primary focus was to convert people in the Los Angeles area into season ticket holders, a task made difficult by the competitive nature of the Sports and Entertainment industry and the presence of rival teams. The team was also struggling with incomplete contact information for potential leads, with basic details like phone numbers often missing. This lack of information made it difficult for Account Executives to effectively reach out to prospects at scale. The onset of the pandemic further complicated matters, as the industry's reliance on people gathering together was severely impacted.

About Customer

LA Galaxy is among the most popular American soccer teams with a dedicated fan base. Despite their popularity, the Sales and Marketing teams have their work cut out for them, especially when it comes to ticket sales. The team's primary focus is on converting people in the Los Angeles area into season ticket holders. This is a challenging task given the competitive nature of the Sports and Entertainment industry and the presence of rival teams just 12 miles away. The team has a global fanbase, but the majority of season ticket holders live in and around the team’s immediate area, making them the primary target for conversion from occasional visitors to regular attendees.

Solution

To address these challenges, LA Galaxy turned to Conversica AI Assistant for Conversational Sales. Conversica offered an out-of-the-box solution to collect and validate user contact information while also pursuing and qualifying leads at scale. The AI Assistant, named 'Victoria Campos', was able to confirm phone numbers through Conversica campaigns, enabling LA Galaxy to begin a more robust outreach campaign. Victoria also provided a personalized touch when replying to inquiries, creating a favorable impression that helped fans stay engaged. When the pandemic hit, LA Galaxy used Victoria to promote their camps and clinics, offering prospects a way for their children to participate in safe outdoor soccer camps. This new approach performed remarkably well, allowing LA Galaxy to expand their use of Conversica to other revenue-generating programs.

Impact #1	The implementation of Conversica AI Assistant 'Victoria Campos' significantly improved LA Galaxy's outreach efforts. The team was able to generate sales from leads who would otherwise have gone uncontacted, including some people who had previously been unresponsive. The AI Assistant also improved relationships within the Sales team and increased employee satisfaction. Salespeople were able to focus on reaching out and talking to contacts, rather than spending time tracking down contact information. This boosted morale during a challenging time. The pandemic presented an unexpected opportunity for LA Galaxy to engage their audience through camps and clinics, which they promoted through their AI Assistant. This not only provided a new revenue stream but also helped to keep fans engaged during a time when in-person games were not possible.

Impact #1

The implementation of Conversica AI Assistant 'Victoria Campos' significantly improved LA Galaxy's outreach efforts. The team was able to generate sales from leads who would otherwise have gone uncontacted, including some people who had previously been unresponsive. The AI Assistant also improved relationships within the Sales team and increased employee satisfaction. Salespeople were able to focus on reaching out and talking to contacts, rather than spending time tracking down contact information. This boosted morale during a challenging time. The pandemic presented an unexpected opportunity for LA Galaxy to engage their audience through camps and clinics, which they promoted through their AI Assistant. This not only provided a new revenue stream but also helped to keep fans engaged during a time when in-person games were not possible.

Benefit #1	102% revenue increase during the pandemic
Benefit #2	163% revenue increase post-shutdown
Benefit #3	3.1-to-1 ROI

Benefit #1

102% revenue increase during the pandemic

Benefit #2

163% revenue increase post-shutdown

Benefit #3

3.1-to-1 ROI

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Overview

LA Galaxy Leverages Conversational AI to Enhance Fan Engagement and Sales During Pandemic

Operational Impact

Quantitative Benefit