Overview
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La Catrina's Successful Transition to Online Sales and Customer Loyalty Program with ManyChatManyChat |
Robots - Wheeled Robots Sensors - Barcode Readers | |
Telecommunications | |
Procurement Sales & Marketing | |
Onsite Human Safety Management | |
Operational Impact
The transition to online sales and the implementation of a mobile loyalty program had significant operational benefits for La Catrina. The restaurant was able to optimize their order-to-fulfillment process, as they could now see when an order was placed and when the customer would arrive for pick-up. This allowed employees to schedule appropriate prep time, maintain quality standards, reduce wait times, and avoid congestion that interfered with social distancing. The loyalty program also provided a channel for La Catrina to contact customers, collect data, and send personalized loyalty cards and deals. This resulted in an entertaining and more human experience for customers, while generating optimal results for the restaurant at a low cost. | |
Quantitative Benefit
245 new members joined the loyalty program | |
$27,000+ in additional online sales | |
1,034% increase in return on ad spend | |